Associate Director, Influencer Activation

Summary

We are seeking an Associate Director to join EssenceMediacom’s Creative Futures' Influencer Activation team. Creative Futures is a new kind of creative activation shop, at the intersection of brand, performance, and emerging media. We collaborate with brands who want to innovate and produce breakthrough campaigns that earn attention and inspire action, providing brand & content strategy, full-service creative production, influencer marketing, consumer engagement and dynamic creative.

In this role, you will lead influencer marketing campaigns for a handful of our great clients. You will have the opportunity to work on exciting brands like Dell Technologies, Coca Cola more! We are a tight knit team, love to have fun and take pride in our award nominated campaigns. Check out some examples of our campaigns you can hopefully help us run in future!

Zales Pride Parade

Kay, There is a Ring for That

In this role you will

• Manage existing activations and work directly with clients in a client facing growth and management oriented role
• Research and identify candidates for client influencer campaigns
• Curating influencer rosters that meet target audience demographics using our influencer toolbox
• Lead all influencer/agent communications for assigned campaigns, including negotiations, and contracting
• Foster long lasting, positive, and authentic relationships with our influencer partners
• Maintain all campaign trackers (project timeline and content trackers)
• Assist in client communication regarding campaign execution
• Collaborate and learn from creative teams & paid social amplification teams to optimize influencer campaigns
• Contribute ideas towards campaign strategy and content ideas for influencers to execute
• Support Social Analysts during campaign reporting

Qualifications

• Bachelor’s Degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 4-6+ years of media experience with a minimum of 1-2 years focused on Influencer projects
• Excellent project management skills
• Experience reviewing contracts and negotiating compensation with agents
• Conversant with current and evolving social media strategies, measurement tools and technologies and knowledge of social media marketing industry benchmarks

About EssenceMediaCom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wel... for more details.

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