Content and Community Specialist

Our Team

The NA Brand team sits within the North America Marketing team. The NA Brand team manages partnerships, activations, social media, and brand efforts across both US and Canada. Through these efforts, we develop relationships to deliver meaningful content that resonates with the masses and demonstrates VistaPrint’s value. From the simplest social media post to how people take in our highly visible partnerships, we are passionate about bringing a personal touch to the brand and contributing to Vista’s North Star: being the expert design and marketing partner. We’re here to grow and build the VistaPrint brand, reach new audiences, and engage with every NA customer in innovative ways.

As the Content & Community Specialist, NA Brand Marketing you will focus on bringing VistaPrint’s values and strategic objectives to life through the Vista Collective ambassador program and social media content.

We are looking for an operationally minded contributor who can help maintain the Vista Collective program, support the execution of our social goals, as well as proactively develop new ways to retain our valued ambassadors. This role will be the connective tissue between content and community.

What You Will Do: Community Management:

• Represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded small business owners on behalf of the brand.
• Support member engagement and program retention through relationship management, ongoing ambassador communications & monthly newsletters.
• Contribute to program expansion by compiling lists of prospective ambassadors, facilitating an introduction to the Vista brand, and supporting recruitment of a new ambassador class.

Operations:

• Manage our ambassador management tool: periodically meet with Customer Success team, input monthly challenges, update resources, and support ambassador usage of the tool.
• Create monthly challenges and content briefs for ambassadors to post monthly, tagging @vistaprint.
• Develop processes and documentation to share ambassador learnings with internal stakeholders and cross-functional partners.
• Manage the content calendar for all social platforms including scheduling content.
• Own weekly and monthly social analytics reports for all channels and share them with key stakeholders.

Influencer & Partnership Support:

• Work with third party agencies to execute on seasonal influencer campaigns when necessary.
• Support the integration of ambassador content into the full-funnel content engine including but not limited to: brand campaigns, email newsletters, product pages, and branded socials.
• Evaluate potential opportunities that allow Vista to sponsor / be the print partner for ambassador-led events and execute on said events.
  

Social Content Support & Management

• Expand brand presence on social media through community efforts by engaging with customers according to brand tone and voice in a timely manner.
• Identify content opportunities through trends and cultural moments.
• Support in asset management, content creation, and social strategy for events.
• Pitch social ideas to the creative team and provide feedback on campaign assets to assure they are up to social standards for each platform.
  

Your Qualifications

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 2+ years of brand community and social media experience, including: cultivating community around a brand; contributing to social strategy; partaking in activations; calendar management; and campaign management.
• Passion for and awareness of cultural and social trends.
• A combination of strong organizational and project management skills coupled with a creative and innovative attitude.
• Passionate about community building and supporting the small business community.
• Technologically savvy, and proficient on Instagram and TikTok.
• Exceptional communication skills, including strong grammar and spelling.

Nice to Have:

• Bachelor’s degree in Marketing, Communications, Business or other related fields.
• Strong sense of ownership, steadfast curiosity, and a strong bias towards action.
• Strong interpersonal skills; ability to effectively interface externally with social media followers and ambassadors.
• Ability to brainstorm creative solutions for near or real-time content opportunities.
  

Why You'll Love Working Here

There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment To Diversity, Equity, & Inclusion

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.