Brand Activation Manager

Job Details

Job Location

Stamford - Stamford, CT

Job Category

Marketing

Description

Our Purpose:

At Lovesac, we are committed to bringing Total Comfort to millions of homes. That means having furniture that can evolve along with them as life unfolds.

From Sactionals, The Worlds Most Adaptable Couch, to Sacs, The Worlds Most Comfortable Seat, Lovesac products provide peace of mind where others cannot. Our products can adapt to fit almost any space and style and look like new forever. This enables a new way of living, where people can continue to invest in, add to, and evolve their furniture instead of adding it to the landfill, which is good for families and our environment.

What We Believe

Love. It is the name we live up to. It is purposefully and meaningfully woven into every aspect of our business. We champion building meaningful relationships as we foster a culture that embraces and celebrates the experiences, beliefs, backgrounds, expertise, talent, and individuality of everyone. We seek to promote love and happiness with all that we do. #LoveMatters

We are committed to working and succeeding by incorporating our Guiding Principles into every aspect of our business:

We can all win together

Doing less and doing better

We are borrowing this earth from our children

Home is where life happens

Love matters

The Role

Currently, we are seeking to hire a Brand Activation Manager. As a Brand Activation Manager, you are responsible for driving cross-functional marketing strategy and collaborating on a range of consumer-facing initiatives to grow the business. Those initiatives include planning and executing 360 Marketing communication campaigns encompassing product launch strategy, partnership strategy and activation, public relations and earned media, experiential events, social media and influencer support and planning, and ultimately driving and building awareness for the Lovesac Brand.

As a Brand Activation Manager, you will partner with all aspects of the organization, including showrooms, eComm, digital marketing, creative and work closely with the Sacs Brand Development team.

Summary Of Key Job Responsibilities

• Lead and develop overall strategy and execution of new product launches, product collabs and activations to drive awareness for the Lovesac brand.
• Write and deliver creative briefs to build and drive brand awareness, maintain and improve brand perception and deliver against long term brand health goals.
• Manage an Activation Budget, process invoices and ensure budget adherence.
• Manage and vet external partnership inquiries and make recommendations on next steps to leadership team.
• Manage projects from start to finish, working cross functionally to provide updates to teams, leading status meetings and agendas as needed.
• Work on special projects as needed to reach different audiences and explore different promotional tactics to test and learn.
• Identify KPIs and goals before projects begin and then provide recap reports outlining performance, recommendations, and next steps once finished.
• Act as a brand expert on all Lovesac products (new and existing), guidelines, partnerships and initiatives.
• Responsible to meet or exceed all goals and key performance indicators (KPIs).
• Maintain a calm demeanor and manage issues professionally and respectfully in accordance with our company standards.
• Act with integrity and trust, modeling behavior that respects our employees, peers and customers in accordance with the core values of our company.
• Perform any other duties as requested by management.

Qualifications

Requirements & Qualifications

• Bachelors Degree in Marketing or similar concentration required.
• Must have a minimum of 5-7 years experience in Marketing, Brand Management or Brand Partnerships.
• Agency Management experience preferred.
• Social media and influencer management experience preferred.
• Promotional experience a plus.
• Must be results driven and utilize knowledge to meet or exceed KPIs and goals.
• Must have proven time management skills and quickly adapts to a changing business environment.
• Able to prioritize responsibilities with the appropriate level of urgency, able to listen and can use this information to solve problems, anticipate issues and make correct decisions based on a variety of situations.
• Must take accountability and responsibility for your actions.
• Must have the ability to manage multiple projects simultaneously while meeting deadlines consistently.
• Must have superior communication skills; verbal, written and interpersonal skills; able to listen effectively to solve problems, anticipate issues and make effective decisions.
• Demonstrates strong analytical, mathematical and problem-solving skills.
• Maintains the highest level of customer service, creating solutions and experiences that drive business results and engagement with the brand.
• Must work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.
• Proficiency required in Microsoft Office: Word, Excel & PowerPoint.
• Must comply with the standards, policies and procedures outlined in the Lovesac Employee Handbook.
• Must be capable of using and operating all equipment as required, including but not limited to: iPad, laptop, etc. Be able to move objects (including medium to large furniture items up to 75 pounds) from a lower to a higher position or horizontally from position-to-position or be able to assemble furniture while working on the selling floor or in our warehouse.
• Must be able to travel, as required by the Company in its sole discretion, for occasional meetings and conferences using various forms of transportation.
• Consistent ability to work both remotely and report into Corporate Headquarters or designated retail touchpoint, as required and in accordance with Lovesac policies, CDC and State Guidelines.
• Must possess a strong work ethic and exemplify The Lovesac Values:

Lovesac Core Values

Audacious Dreamers

Willing to sweep the floors

Grit

Aspirational Values

Customer Centricity

Only A Players

Executional Excellence

Consciousness

Table-Stakes Values

Positivity

Flexibility

Inclusivity

Insatiable Learning

Passion

Collaboration

Empathy

Transparency

Our touchpoints, including our website, are open seven days a week and require morning, evening, weekend, and holiday availability.

Lovesac is an Equal Opportunity employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, religion, sex, sexual orientation, gender identity and/or expression, pregnancy, age, national origin, marital status, disability, military status, genetic information, or any other characteristic protected by applicable law.

Disclaimer: The above statements describe the general nature and level of work being performed by individuals employed in this position. This job description is not intended to be an exhaustive list of all duties and responsibilities required in this position. The job may change as the business changes or customer need changes or may vary somewhat from location to location. Management retains the right, authority, and discretion to add or change the duties of the position at any time. Associates must learn and observe applicable company policies and safe practices, as well as perform all duties assigned by supervisors. This job description does not constitute an employment contract.

To the extent an employee requires a reasonable accommodation in order to perform the duties of this job, please direct such requests to The Lovesac People Department.