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Posted June 03, 2023
THG

Senior Campaign & Content Manager

THG
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

About THG Beauty

THG Beauty is quickly becoming one of the world’s leading online beauty retailers. From skincare to cosmetics and hair products, our brands are breaking boundaries and growing at a relentless pace.

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Mankind and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Illamasqua, Eyeko and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide.

With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Beauty is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.

It’s an incredibly exciting time to be joining the team.

About The Role

The Senior Campaign & Content Manager, U.S. Beauty, will oversee the marketing campaign team and overall content strategy for the Dermstore, SkinStore & LOOKFANTASTIC brands to help drive consumer engagement, brand equity, awareness and conversion. The role will support the VP, Brand Marketing & Communications as well as oversee a campaign and content team.

This role plays an integral part in the marketing and content strategy, creative development and project management of total marketing campaigns.

Key Responsibilities

CONTENT

  • Develop and implement quarterly content strategy aligned to marketing strategy/brand priorities and campaign; general management of content marketing calendar
  • Lead global content creation across all touchpoints (e.g. Blog, Email Marketing, Web Pages, Marketing Collateral, etc.)
  • Further define and build upon brand voice & beliefs
  • Maintain quality standards across a high volume of material; liaise with creative teams and other cross-functional partners to ensure a holistic brand voice across consumer channels
  • Project-manage across teams to drive start-to-finish content management project life-cycle and ensure key campaign deadlines are met
  • Evolve the current blogs to become the heart of content strategy and a best-in-class resource within the sector
  • Oversee full scope of website contents project managing updates like PDPs in addition to blog
  • Collaborate with PR/Influencer/social media teams to elevate editorial partnerships and content pieces
  • Partner with SEO to optimize all content and manage in-house requests/freelancers
  • Analyze and review engagement/key KPIs across content

CAMPAIGN

  • Oversee the Campaign Manager and other team members – act as main liason for US campaigns for all key stakeholders
  • Manage relationship with key marketing partners e.g. Buying team and own alignment meeting schedule, marketing calendar and corresponding content calendar providing communication updates often to relevant stakeholders
  • Mentor and support Campaign Manager with development and project management of assigned campaigns from strategy through execution with a focus on communication, alignment, asset delivery and post-campaign recapping:
  • Project ownership of quarterly Beauty Bag assets for Dermstore, SkinStore, and Lookfantastic
  • Project ownership of Dermstore monthly SUS inserts
  • Project ownership of all Lookfantastic US BAU monthly campaigns
  • Lead team with planning, deadlines and project management of all creative shoots, including overseeing beauty sample process and key launch shots
  • Proactively implement process changes and approaches to creative management to improve upon timelines and/or any asset delivery challenges
  • Own key inputs to yearly and monthly campaigns from strategy to briefing, planning, and executing
  • Assist with execution of cohesive campaigns delivered on time, in full
  • Analyze monthly campaigns for Dermstore, SkinStore & LOOKFANTASTIC, identifying key insights and managing recaps; support industry trend research or opportunities to enhance our current marketing campaigns
  • Ability to analyze competitor's campaigns to understand areas of opportunity and white-space
  • Work closely withU K-based studios to ensure global asset development is aligned with the US market.
  • Additional ad hoc projects as needed within the marketing team due to business or market needs

KPIs

  • Engagement, site traffic, SEO rank, page views
  • Brand awareness & reputation
  • Conversion

Experience

  • Degree from top tier institution (Preferred)
  • Minimum 6+ Years in a senior brand/content/marketing position
  • Experience in leading brand strategy for a consumer goods brand
  • Experience of developing brand tracking, reach methodology and reporting
  • Previous experience in managing large teams; strong leadership skills
  • Experience managing large marketing budgets
  • Creative and able to drive innovation
  • Can work in fast-paced, internet environment with low structure and high autonomy
  • Must demonstration strong organization, attention to detail and deadline management skills

Benefits

  • $105,000 - $115,000 per annum
  • Hybrid work Schedule: 3 days in office 2 day WFH
  • Office Location: New York City
  • Medical, Dental, Vision plans
  • 401K matched up to 5%
  • Generous PTO (Paid Time Off)
  • Short and long-term disability
  • Summer Fridays
  • Exclusive employee discounts off THG Brands
  • Many more...

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.