Social Media & Influencer Marketing Director

Description

Beauty Industry Group is looking for an experienced Social Media & Communications Director with a track record of building and growing successful social platforms and influencer communities. Reporting directly to the VP of Marketing, this person will translate the ideation and vision of the professional brands division into content and a highly engaged community that will fuel our growth. This key role will lead the charge in defining and executing the strategy, monitoring performance, and helping to increase our brands’ awareness.

Social Content

• Envision and implement a strategy for organic social in partnership with Brand and Digital Marketing teams
• Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms
• Develop campaigns and ongoing cadence informed by brand strategy, pillars and Brand calendar; translate the Brand’s rich storytelling opportunities into engaging content
• Collaborate with Brand and Product development teams to create exciting and informative social ‘buzz’ regarding new product launches
• Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
• Review grid/posts on a weekly basis and give final top approval on all posts across all brands
• Work in lock step with paid media team to ensure a 360-degree approach to marketing
• Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
• Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement

Influencer Community Building

• Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
• Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, YouTube, and other platforms
• Bring and develop a solid network of influencer talent, agents, and other gatekeepers; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Oversee all outreach, onboarding, sampling, gifting, and management of the influencer community; create an unparalleled experience for influencers that supports their sustained excitement and engagement
• Work with internal partners and external vendors to effectively implement relationship management tools and processes

Leadership Management

• Manage and mentor a junior team to support the overall team mission and objectives
• Spearhead market and industry research to inform social media and other strategies
• Develop and manage social media budgets, resources and timelines; optimize resources effectively across content creation and amplification to meet goals

Benefits

• 401(k) with company match - $ for $ up to 4%
• Vacation/Holiday Leave
• Medical/Dental/Vision
• Life and AD&D Insurance
• Access to hundreds of discounted beauty products
• Opportunities for growth and advancement

Requirements

• 5+ years’ proven experience in influencer/social/PR/communications for a brand or agency in the beauty/lifestyle industry
• 3+ years’ managing a team of two or more direct reports
• A passion for beauty brands and the digital/social landscape; forward-thinking with a trend-setting mindset
• Expertise in managing and growing social media on platforms and well-versed in social media tools and analytics
• Able to thrive in a fast-paced business environment while working effectively and collaboratively as a leader on the team
• Detailed-oriented, highly organized with the ability to manage multiple initiatives and deadlines
• A natural ability to use data, intuition, and creativity to make business decisions
• Working knowledge of social analytics, listening and publishing tools, including/not limited to Sprout, Spredfast, Hootsuite, etc
• Bachelor’s degree with a major or concentration in communications/marketing/business or a relevant subject matter

About The Company

Beauty Industry Group is a high-growth, leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of 14 category-leading hair extension brands sold through a unique multi-channel distribution approach. BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. BIG is consistently one of the top highest growth businesses in Utah, and is well capitalized for continued growth – backed by best-in-class investors, private equity firms L Catterton and HGGC.

Founded in 2004, over the past 18 years BIG has evolved into a high-growth family of premier brands sold in more than 1,200 stores throughout North America, and with its collective brands servicing more than 100,000 hair salons and stylists, and millions of consumers across 165+ countries worldwide. BIG has grown exponentially to become the leading platform in the rapidly growing, global hair extensions category, and has become a trusted hair extension solution for both stylists and consumers. Through its multi-brand and multi-channel approach, BIG has established itself across direct-to-stylist (DTS), direct-to-consumer (DTC), and professional distribution channels. The company continues to drive innovation across the market with a strong appetite for additional brand and product expansion.

BIG is a unique, empowering place to work for motivated professionals who are driven to see the impact their work is making. The management team, led by CEO Derrick Porter, has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company is headquartered in Salt Lake City, Utah, with additional offices in Miami, San Diego, Toronto, Los Angeles, New York, Australia, China, The United Kingdom, and Germany.