Creative Lead, Copy

In the time it takes you to read this job ad, around 100 new Linkers will have signed up to Linktree. Since 2020, Linktree has 🚀 from 4M to 35M+ accounts, scaling from 20 to over 200 team members, and bringing a marketplace , new brand , and iOS and Android apps to Linkers along the way.

To learn more about how we work (and get the 101 on our amazing, flexible benefits offering), keep reading.

TLDR

You know, back in the day, when you were a junior creative and dreaming of all the incredible things you were going to do in advertising? And then, as your career progressed, the client or CMO killed all the cool stuff? Well, this is a chance to do that cool stuff.

The Role

The Creative Lead, Copy is a senior creative from a copywriting background who will brainstorm strategic, attention-getting ways for Linktree to share its brand promise with the world and grab headlines. They will think long-term, planning for ways to create culture. As well as short term, taking advantage of opportunities to react to current culture.

Reporting to the Creative Director, they will be focused on nontraditional solutions and brand actions that earn media attention. And then, they will use their writing skills and mastery of the Linktree brand voice to bring them to life.

What You Will Do

• Collaborate with the Creative Director and cross functional partners to unearth strong insights, identify opportunities, and concept fresh, unexpected ways for Linktree to show up in the world. You'll need to be a prolific ideator, ready to keep ideas flowing.
• Dig in to strategy, punching up briefs and writing your own when necessary. Stay close with Consumer Insights, always on the hunt for opportunities and inspiration.
• Think scrappy! Drive ideas that are rooted in insights that will make people pay attention, rather than rooted in celebrities or million-dollar budgets.
• Help the org build a muscle for always-on, reactive initiatives.
• Bring ideas for traditional advertising just as readily as you do for nontraditional. Help own campaigns, product launches, partnership offers, etc.
• Be a go-to for writing and copy expertise within the team. Bring a passion for crafting work and digging into the details.
• Set a high bar for yourself. Strive to develop work that is creatively ambitious.
• Remain adaptable and comfortable with change. This is a startup, after all.

What We Are Looking For

• 10+ years of experience working in highly conceptual, insight-driven creative departments, with at least a few notable earned media successes.
• Strategic thinker, able to connect the brand with culture in meaningful, smart ways.
• Copywriting background with strong craft
• Ability to put creative ideas together in a way that feels complete, gettable, on brief, and on brand.
• Experienced in the creative production process, knowing how to use it as a tool to push the ideas further.
• Flexibility, adaptability, and resilience to keep working at creative projects in the face of rejection or changes.
• Willingness to speak up and voice your opinions on the audience, the brand, etc.
• Tapped into the zeitgeist, especially the creator economy.
• Honesty with colleagues, and with yourself.

Where & How We Work

We are a global, diverse group across age, gender, and race and offer a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a hybrid "remote, but in-office sometimes" approach and that will continue even when COVID is behind us.

We currently have offices in Melbourne, Sydney and LA is coming next, but our team is spread across Australia, United States, and New Zealand. Growing from 20 people in early 2020, to 50 in 2021 and over 200 in 2023, Linktree is still growing!

Being globally distributed doesn't mean working to one timezone and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.

Our Culture & Benefits

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

• We recognize that our team are individually unique and have designed our benefits with this in mind. Each person has an annual allowance of $4,900 USD (pre-tax, pro-rata based on start date) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, green energy - the choice is theirs!
• 401k matching up to 6%
• We provide top-flight medical, dental, vision, disability and life insurance - we cover 100% of your monthly premiums (and 80% for your dependents).
• Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.
• We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle. We also offer 4 weeks of paid leave for early pregnancy loss and the full parental leave for later pregnancy loss , in addition to a support program.
• We are proud to offer all regular full-time and part-time employees 20 hours paid volunteering leave per calendar year.
• Flexibility is at the core of Linktree, so whether you prefer fully remote, the office, or a bit of both, the choice is up to you. We trust you to get the work done.
• We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transpositive inclusion policy .
• We prioritize our team's mental health, with all employees having free access to Headspace and Uprise , including 1:1 coaching sessions from qualified psychologists or counsellors.

The Linktree Story

We created and defined the “link in bio” category in 2016 to solve a common pain point for creators, brands and businesses: they had no way to consolidate their content and digital identities. The internet was becoming increasingly fragmented, so we launched a simple tool that allows anyone to manage their corner of the digital universe. We’re giving our users control of how the world discovers them – because why should you be defined by only one link?

Fast forward to 2023: Linktree is now used by some of the world’s biggest brands including TikTok, The LA Clippers, The UN Environmental Program, Manchester United, and Wear it Purple, as well as celebrities including Selena Gomez, Alicia Keys, Shawn Mendes, and Dwayne 'The Rock' Johnson.

With close to 40,000 signups per day (and no sign of stopping), we’re on a mission to empower anyone to curate and grow their digital universe – come join us for this ride!

P.S. If you don’t tick every box in this ad, please don’t rule yourself out just yet. We’ve seen the research that people from underrepresented backgrounds tend to only apply when the checklist is all ticks. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience.