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Posted June 06, 2023
Best Western Hotels & Resorts

Social Media Manager, Content Producer - Hybrid In Office/Work at Home

Best Western Hotels & Resorts
Phoenix, AZ, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

Best Western Hotels & Resorts is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®.

Job Purpose:

Support Best Western Hotels & Resorts strategic communications initiatives by planning, developing and distributing brand communications via social media and other brand marketing projects in the traditional and digital space.

Essential Job Results:

  • Manage and execute the social media marketing calendar for multiple owned brand channels across Instagram, Facebook,TikTok, LinkedIn, and others.
  • Lead content production (writing, photo and video editing) for social media channels and other Brand Marketing department needs.
  • Project manage the creative process for social media and other brand marketing communications projects through a mix of internal resources and external vendors.
  • Help source and manage existing influencer partnerships to experience Best Western and help guide the storytelling of key campaign messages to their audiences.
  • Stay current and educated on platform updates and new social media opportunities to reach our audience.
  • Research and understand how competitors use social media marketing.
  • Brainstorm and develop innovative social content and campaign ideas that achieve marketing goals.
  • Monitor all platforms to ensure consistent communication with audiences across multiple brands.
  • Analyze post and campaign effectiveness through analysis and make recommendations for future campaigns.
  • Ability to handle multiple priorities simultaneously.
  • Ability to anticipate roadblocks and come up with alternative solutions quickly.
  • Work independently as well as collaboratively across other teams and departments.
  • Strong aesthetic sense and an eye for creative, including visual assets, key messaging and execution.
  • Passion for social media with strong knowledge of social media platforms.
  • Strong organizational and analytics skills.
  • Strong verbal, written and interpersonal communication skills.
  • Attention to detail and ability to work independently in a fast pace and deadline oriented environment.
  • Work with our internal Subject Matter Experts (SMEs) to develop content for monthly brand communications.
  • Proficient in all MS Office programs.

Experience

  • 2-5 years related experience in social media management and/or marketing. Prior experience in the travel, hospitality, luxury lifestyle or related fields a plus

Education

  • Bachelor’s degree in journalism, communications, marketing, business or related field, or equivalent combination of education and experience.

Skills

  • Excellent written and verbal communications skills.
  • Excellent writing, editing and research skills.
  • Proven ability to manage multiple projects simultaneously and meet multiple deadlines under pressure; strong time management skills.
  • Well-versed in all social media and respective networking tools.
  • Strong commitment to team and with a service oriented mind-set (this is hospitality after all…)
  • Strong follow-through as well as being detail oriented with excellent organizational and prioritization skills.
  • Proactive with a mindset for problem solving.
  • Ability to travel up to 10% of the time.

Benefits Summary for Full Time Employees (work 30 + hours per week)

Available Day One:

  • Medical/Dental/Vision
  • Vacation/Sick/Floating Holidays - accruals start
  • 401K – company match and direct contribution
  • Employee discounts/Hotel discounts
  • Financial and health wellness programs

Equal Employment Opportunity

Best Western maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race (including hair textures and hair styles associated with race), color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, age, disability, gender, gender identity or expression, sex, sexual orientation, pregnancy status, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws. Best Western’s equal employment opportunity policy applies to all aspects of employment with Best Western, including but not limited to, hiring, promotion, transfer, benefits, discipline and termination.