Senior Director, Integrated Marketing

Who We Are

SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM Connected Vehicle

SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives.

How You’ll Make An Impact

As a key member of the Connected Vehicle Services team, the Senior Director, Integrated Marketing and Communication will support all aspects of the B2B marketing process. This includes developing and implementing integrated marketing communication plans and campaigns in alignment with key business priorities, brand, and customer needs. They will oversee the brand vision through careful execution of the design, messaging, voice, and approach of all B2B marketing efforts. This will include social media, outbound marketing, advertising campaigns, industry event planning, and internal/external communications.

What You’ll Do

• Ensure consistency and integration across all messaging platforms including direct marketing, public relations, social media, advertising, personal selling, events and sales promotions.
• Manage the execution elements of the optimal integrated marketing campaign mix including web marketing, collateral, case studies, partner success deliverables, videos, events, demos, PR, broadcasts/webinars, digital, social media, thought leadership, influencer, etc.
• Develop deliverables and report out on overall success of impact through marketing channels.
• Work cross functionally to build sales engagement in marketing programs.
• Manage the work of external vendors when necessary.
• Overall accountability for allocating the budget and recommendations on how dollars are generated and/or spent.

What You’ll Need

• 10+ years marketing communications, program management experience.
• Bachelor's Degree in English, Journalism, Marketing or other related field of study or equivalent, relevant work experience.
• Experience executing PR plans and corporate communications.
• Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns.
• Experience interacting with press.
• Knowledge of and experience with automotive or enterprise customers.
• Proven ability to build integrated marketing communications campaigns.
• Experience with sales facing organization, including sales enablement programs.
• Critical thinking skills and the ability to work cross functionally to build strategy.
• Proven success in delivering measurable results that support sales and brand building priorities.
• Proven writing and proofreading skills and tools.
• Ability to work independently and in team environment as part of a virtual team while thriving in a fast-paced environment.
• Experience with technology and automotive companies would be considered a plus.
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $151,000 to $210,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2023-06-31