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Posted June 08, 2023
Dermalogica

Retail Marketing Lead

Dermalogica
Carson, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Are you ready to take the lead in retail marketing? Join our team as the Retail Marketing Lead and play a pivotal role in executing innovative merchandising and marketing programs. As a key partner to the Retail Marketing team, you will drive the sell-through of our products across various retail channels, including ULTA, Sephora, Dermalogica Concept stores, and Blue Mercury.

Key Responsibilities:

  • Develop creative briefs to support new launches into stores and online, ensuring commercial objectives are met and brand positioning is strengthened. This includes retail activations, visual merchandising (in-store and online), launch events, co-branded content, and influencer partnerships.
  • Oversee the gift with purchase (GWP) and event calendar for retailer accounts, leading the execution with necessary planning.
  • Execute projects in alignment with the channel teams' strategy to increase sell-through and brand exposure. This includes planogram overhauls, securing secondary locations/exposure, and launching exclusive retailer campaigns within brand guidelines.
  • Collaborate with cross-functional teams to ensure critical timelines are met and flawless execution is achieved.

Additional Responsibilities:

  • Assist the Senior Retail Marketing Manager in developing retailer trade marketing expenditure plans.
  • Ensure timely fulfillment and execution of promotions as per the promotional forecast.
  • Lead the execution of events in retailers according to the US strategy, bringing innovation to life in retail stores.
  • Project manage branded retail events, ensuring critical deadlines are met.
  • Coordinate the planning of retail-focused social posts and content with the Influencer and Social Teams.
  • Support various tasks within the retail marketing department, including creating and maintaining marketing materials, analyzing data to improve retailer ROI, and meeting overall team needs.

Key Collaborators:

  • National Account Directors and Support Teams
  • Director of Visual Merchandising
  • US Creative Director and Support Teams
  • Influencer Communications Manager
  • Content Leads
  • Global Operations Director

Qualifications:

  • Bachelor's degree in Business Administration or Marketing preferred
  • Minimum of 3 years' experience in a marketing management role, preferably in the beauty industry
  • Proficient use of Microsoft Office and Tableau
  • Strong written and verbal communication skills

Key Skills:

  • Exceptional project management skills within a retail environment.
  • Ability to manage multiple projects simultaneously in a fast-paced environment, demonstrating independence and resilience.
  • Strong interpersonal skills with the ability to adapt to change.
  • Proactive and self-starter with a high degree of initiative and independence.
  • Professional with strong project management skills, critical thinking ability, and creativity.
  • High level of accuracy with keen attention to detail.
  • Analytical, passionate, and innovative mindset.
  • Ability to work efficiently within a team environment.
  • Resourceful and creative problem solver.
  • Positive attitude with a thirst for learning, embracing new experiences and challenges.

Why Join Dermalogica?

  • Competitive base salary range of $65,000-75,000; exact base salary determined by various factors including experience, skills, education, geographic location, and budget.
  • Eligible for participation in the discretionary company bonus plan, based on personal performance and company results.
  • Comprehensive health benefits package, including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, monthly product allowances, annual fitness reimbursement, and 401(k) matching.
  • A vibrant company culture that fosters personal well-being, creativity, and integrity.
  • Be part of a global brand that is revolutionizing the skincare industry.

If you are a proactive and innovative marketing professional seeking a challenging role in retail marketing, we invite you to apply. All applications will be reviewed for consideration, and if your skills and experience align with the position, a member of our team will contact you.

Dermalogica is an equal opportunity employer that embraces diversity, equity, and inclusion.