Social Media Content Creator
Social Media Content Creator
Qualifications
Professional experience and understanding of best practices and strategies on Facebook, Instagram, TikTok, YouTube and more
Professional photography/videography skills required – comfortable using both professional equipment and iPhone
Experience in, or strong understanding of, any of the following areas: food restaurant hospitality
Bachelor’s degree in Public Relations, Marketing, Communications or related field
3-5 years professional experience in the field of Public Relations, Marketing, Social Media, Photography
Excellent writing skills with the ability to adapt to a brand voice/tone
Hands-on experience strategically planning and managing social media accounts
Ability to work under pressure and meet deadlines
Strong verbal skills and ability to interact with clients
Reliable transportation as frequent visits to capture on-site content and event coverage is required
Available to work flexible hours including evenings and weekends as needed
Proficient in MS Word, MS Excel, PowerPoint, Canva, Lightroom, Adobe Premiere Pro/Final Cut, and other content creation and editing apps
This position is based in Houston Texas
Responsibilities
In this role, under the direction of creative , candidates will be responsible for building strategy, creating elevated social media content, including photo and video, and garnering ongoing engagement and following for a Russo global restaurant brand in Houston
Develop and manage social media marketing campaigns and strategies that increase brand awareness, followers, and engagement for our restaurant
Ideate, shoot, edit, schedule and manage visual content creation with an established creative direction for Facebook, Instagram, and TikTok for restaurant account
Plan relevant content topics to reach the company’s target audience segments
Create strong and compelling copy and visual content with strategic and intentional mentions/tags/hashtags
On a daily basis, collect user-generated content, monitor and build relevant followers, and seek out opportunities to create timely, relevant content, especially on Instagram and TikTok
Oversee design of social media pages, collaborating with our full creative department
Manage promotions and social media boosts
Manage efforts in building online reviews and reputation
Monitor and respond to online reviews
Analyze and monitor key metrics using social media analytic software (i.e
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
Directly communicate and coordinate with franchisee , vendors, and partners, for all social media content, booking photoshoots, interviews, and more
Demonstrate ability to map out a comprehensive marketing plan
Work closely with Integrated Marketing team to build strategies that are proven by testing and metrics
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Ideate, shoot, edit, schedule and manage visual content creation with an established creative direction for Facebook, Instagram, and TikTok for all Russo accounts
Plan relevant content topics to reach the company’s target audience segments
Create strong and compelling copy and visual content with strategic and intentional mentions/tags/hashtags
On a daily basis, collect user-generated content, monitor and build relevant followers, and seek out opportunities to create timely, relevant content, especially on Instagram and TikTok
Monitor, listen and respond to users
Oversee design of social media pages, collaborating with our full creative department
Manage promotions and social media boosts
Manage efforts in building online reviews and reputation
Analyze and monitor key metrics using social media analytic software (i.e
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Russo global franchise restaurant is located in houston Texas. With over 56 location in domestic and international markets. We are building our new marketing team to take Russo global brand to the next level .
