Senior Public Relations Manager | Influencer-Focused

Tracking Code

6885

The Intersection of Calling & Career

World Vision is now hiring for Senior Public Relations Manager | Influencer-Focused

00 At a Glance   

Role: Senior Public Relations Manager (infuencer-focused)

Job Design: Influencer strategy 35%, Paid and earned influencer management 25%, Thought leaders 20%, Paid media 15%, Public Relations support for disasters 5%.

Required Experience: Bachelor's degree or 8 years of equivalent public relations work in-house or at an agency with a focus on influencer marketing (earned and paid) and talent management. Additionally, this role requires 8+ years of work experience in journalism, public relations, or media relations. Direct work experience with journalists in national news organizations is required. See section 03 below for more details.

Salary Range: $80,225.86 - $128,153. Applies to locations with a market like our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location. The typical hiring range is $85,000 - $105,000. Job offers within the range are based on relevant job qualifications and pay equity. See the “Salary Range & Benefits” section below for more details on our compensation and benefits.

Benefits: Yes. Click here to learn more.

Location: United States. The role can be based in nearly 40 states.

Company Size/Type: Nearly 1000. Non-profit charitable organization. Together, we empower the most vulnerable children to overcome poverty and experience the fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

01 The Job On average 1/3 of your life will be spent at work, that's about 90,000 hours. Imagine spending that time doing something meaningful: empowering the vulnerable to make real change, growing your Christian faith, and making a lasting impact in some of the toughest places in the world to be a child.

At World Vision USA, we have over 70 years of experience, tackling poverty at its roots to create better lives for children and their families. We want children to have everything they need to thrive, both physically and spiritually, so they can experience the kind of life God intends—life in all its fullness. We want the same for our staff: a career of significance and fullness of life.

World Vision is looking for an experienced Senior PR Manager to set the vision, exponentially grow, and execute an end-to-end influencer strategy: including curating talent for campaigns, negotiating rates, managing contract development, influencer relations, and KPI reporting. With World Vision’s target audience segments in mind, use your established network of contacts to build strong relationships with brand-relevant celebrities, influencers, and thought leaders.

You will report to the National Director of Public Relations and join our 9-person Public Engagement team bringing your strong leadership skills, sound news judgment, and seasoned influencer relations experience. You will work with influencers and journalists, travel internationally and domestically, and meet inspiring people changing lives. You will need to spot media opportunities and work cross-functionally to create newsworthy narratives that raise brand awareness. You will be part of a supportive public relations team, working together to achieve organizational goals.

You will be joining a team that flipped the script on child sponsorship with the introduction of Chosen®, recognized by AdWeek, MediaPost, Upworthy, Christianity Today and winner of two 2020 ANA REGGIE Awards We're honored to say World Vision USA has earned a 4-star rating (out of 4) with Charity Navigator as well as having received GuideStar's Platinum Seal of Transparency.

Share your experience and make a lasting impact empowering children with the tools they need to leave poverty for good.

02 What success looks like

• Build, secure leadership approval, and project manage a strategic organization-wide influencer plan which exponentially grows earned influencers and thought leaders. This includes building customized value propositions, preparing partnership presentations, pitching/negotiating with potential partners, and maintaining individual partnership plans for each engaged celebrity/influencer.
• Create a paid influencer and a paid media plan including strategy, budget, and analysis.
• Lead and work well cross-functionally with multiple departments.
• Develop KPI’s for the influencer program, use metrics to respond, pivot, and improve the program in real-time. Manage a clear, accessible platform for tracking outreach/engagement, requests, and all outputs for all celebrities and influencers.

03 You Bring

Bachelor's degree or 8 years of equivalent public relations work in-house or at an agency with a focus on influencer marketing (earned and paid) and talent management. Additionally, this role requires 8+ years of work experience in journalism, public relations, or media relations. Direct work experience with journalists in national news organizations is preferred.

Demonstrated leadership skills in developing influencer strategy from the ground up. Proven track record identifying, attracting, and maintaining a wide range of influencer/celebrity partnerships to enhance brand awareness and campaigns. Current relationships with influencers, celebrities, journalists, and national news organizations.

Experience building influencer and paid media plans and general knowledge of talent agreements. The ability to oversee and write supporting talking points, press releases, marketing decks, etc. for influencers and other prospects, building and maintaining a series of pitch decks, easily accessible to the broader team, to take advantage of in real-time.

Experience building and managing events and/or field visits for influencers, this includes, managing logistics, traveling with the influencer, and ensuring content requests are captured. Deep understanding of paid media, influencer marketing, social media platforms, and current trends, with an emphasis on Instagram, Meta, Twitter, TikTok, LinkedIn, and YouTube.

Analytical mindset, with a strong ability to set a vision, create strategies based on research, and utilize KPI’s to inform strategic decisions. Strong grasp of the consumer lifestyle and entertainment industry, as well as cause marketing initiatives that engage celebrities and influencers. Up-to-date understanding of the media landscape, including growing and emerging mediums.

Proven ability to thrive with intelligence & discernment in a deadline-driven, ever-changing work environment. Flexible with schedule and ability to be reachable 24/7 to respond to urgent situations. Media spokesperson skills and ability to train other spokespeople. Must keep Christ central in your individual and corporate life including participating in and leading weekly devotions and attending weekly Chapel services. Domestic and/or international travel is up to 25% of the job.

04 Additional skills we’re interested in Previous nonprofit experience. Experience with international travel.

05 Salary Range & Benefits Your compensation and benefits are important to you so they’re important to us. The salary range for this role is $80,225.86 - $128,153. Applies to locations with a market like our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location. The typical hiring range is $85,000 - $105,000. Job offers within the range are based on relevant job qualifications and pay equity. World Vision employees see our Salary Administration Guidelines and My Life My Benefits pages on our organization intranet known as The Vine. Please indicate the range you're targeting when asked during the application process. In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more (this position is a grade 226). Additionally, merit, auto allowance, and relocation are available to eligible employees based on existing plans. Help improve this content.

06 Where this job could take your career World Vision U.S. is a part of the larger World Vision International partnership. Globally, we have 34,000+ staff working in nearly 100 countries. About 1000 of us call World Vision U.S. home. You'll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future.

07 About World Vision U.S. When you work at World Vision, your passions and talents come together to help meet the greatest needs in the world today. We tackle poverty at its roots, with a focus on helping the most vulnerable children overcome poverty and experience fullness of life. Our staff around the world are committed to demonstrating God’s unconditional love for all people by serving every child we can, of any faith or none. And we’re one of the world’s most trusted charities, with more than 70 years of experience working alongside communities, donors, partners, and governments to create opportunities for better futures for vulnerable children ... even in the toughest places. Are you feeling called to explore joining us? We hope so.

08 Let your work be your faith in action In 2021 an estimated 5 million children under the age of 5 years died, mostly from preventable and treatable causes (USAID, WHO). That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children. Every decision that moves us closer to a tightly integrated go-to-market strategy that creates an ideal donor experience, every campaign that draws our donors closer to the heart of God and generates the funding for this critical work, and every meeting that fosters unity, value, respect and the ability for staff to contribute to their fullest potential -- it all matters to our greater mission. If not you, then who?

09 To Apply Press the appropriate button on this page.

10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing the strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to a 360-degree view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward.

Job Location

Remote

Position Type

Full-Time/Regular

Working Environment / Conditions

Standard office environment. Flexible with schedule and ability to be reachable 24/7 to respond to urgent situations. Domestic and/or international travel is up to 25% of the job.