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Posted June 09, 2023
Forever 21

Social Media Content Specialist

Forever 21
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we’re seeking passionate and creative people to join our Forever family.

This is a full-time role for a candidate who will manage the maintenance and content for all of Forever21’s social media accounts under the direction of the Department Head and Manager.

Responsibilities

  • Work closely with and under the direction of the Department Head and Manager for social media marketing strategies, content creation, posting and brand cohesion.
  • Own the planning, content creation, management, and execution of creative and strategic posting across F21 social accounts, including but not limited to Instagram, Instagram Stories, Reels, Meta, TikTok, Snapchat, Pinterest, and YouTube
  • Ensure messaging, brand voice, and aesthetic curation is consistent across channels and in line with the F21 brand identity
  • Write engaging and compelling copy with the ability to story tell across posts, platforms and campaigns.
  • Own the execution of internal campaign rollouts across multiple social channels and platforms
  • Liaise with the brand marketing department to ensure proper social support of ongoing priorities and initiatives
  • Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms, with a particular focus on Instagram and TikTok
  • Engage, grow, and convert social media fans and followers
  • Help manage and prioritize real-time audience communication across social channels
  • Work closely with the team across social, brand partnerships and influencer relations teams to deliver to internal and external standards
  • Translate performance and analytic data to actionable insights and strategy changes
  • Ability to produce on-trend videos for all divisions.
  • Produce social videos for team to utilize on social platforms (bts, current trends, tutorials, fashion hacks etc.)
  • Attend social events, this will include supporting in getting footage of in-store activations, event recap

Qualifications

  • 3-4 years of experience
  • Strong knowledge of the brand’s image
  • Passion for social media
  • Strong working knowledge of the competitive landscape
  • Strong knowledge of social media platforms and strategies
  • Possess an eye for aesthetic curation and cohesive visual and written storytelling
  • Excellent communication + copywriting skills
  • Excellent video editing skills - (Inshot + Capcut a plus!)
  • Experienced managing a social media account for a large company, preferably in ecomm, fashion and/or lifestyle
  • Strong collaborator who takes direction well and is a team-player
  • Ability to pivot quickly and adapt easily to strategy or deadline changes
  • Ability and experience managing multiple accounts
  • Creative eye to curate a social feed to showcase brand focus
  • Knowledge on current fashion trends for Women, Plus Size and Men
  • Fluency in social media trends, both current and long term
  • Experience rolling out campaigns across social media, in addition to daily posting maintenance
  • Facility with social media posting, listening and analytics tools
  • Ability and experience in capturing content optimized for social media, not just posting or maintaining an account
  • Extremely organized and thrives on multitasking, fast-paced environment

Additional Data

The salary range for this position is $56,856 - $70,746 annually. Pay is based on several factors including but not limited to position offered and work experience.In addition to your salary, Forever 21, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found in the Benefits Guide that is available in our Human Resources Department.