Marketing Coordinator

4Patriots, LLC is a fast-growing, nationally recognized direct-to-consumer brand. It offers high-quality products across multiple categories including emergency preparedness, camping & outdoor, and health & wellness. The company is powered by a data-driven, results-oriented team in a culture that empowers great people to do their best work. 4Patriots is a hybrid workforce; most Nashville employees work in-office about 2-3 days a week.

If you thrive in a fast-paced environment with high standards that holds you accountable and rewards accomplishments, look no further. Our team has recently doubled and is poised to double again. You’ll be paid well for your contributions, sound decisions, and results. Your family is important, so you have the flexibility to balance both home and work according to your needs. Your natural curiosity will be rewarded through continued professional development opportunities. Living our core values is non-negotiable; you treat others with respect and dignity and expect it in return. Fostering an environment of transparency and authenticity, where one can bring one’s whole self to work, and where differences are celebrated comes naturally to you. Finally, working in an environment where you are appreciated and valued is an important factor in your work life.

We are seeking a Marketing Coordinator who is adept at synthesizing various forms of information, including performance data, marketing messages, product attributes, market trends and industry factors. This individual should be skilled in transforming such data into persuasive content that encourages customers to purchase 4Patriots products.

The Marketing Coordinator is responsible for building and scheduling all email campaigns for the team. They work closely with digital marketing, creative and data-management teams to manage project timelines and coordinate assets. They support the larger LTV team with data collection, projection coordination, testing and program maintenance, and special projects as assigned. They coordinate the Split-Testing and Push Programs for the Lifetime Value Team.

Company Core Values:

Get the Important Stuff Done

• Ability to strive for excellence, accepting personal accountability while collaborating with the team to achieve success for the company.
• Ability to calculate the “ROI” on time and resources

Actively seek to learn, improve and grow

• Ability to learn the business and grow that knowledge to make appropriate decisions that move the company forward; pragmatic risk taking that makes best use of resources.
• Intellectual curiosity; desire to not only attain mastery but also learn new skills.

Ask questions and use data to make decisions

• Ability to take in evidence, integrate information from multiple sources, derive meaning from it, and make critical decisions quickly

We, not I

• Ability to put the customer (both internal and external) first and ensure a great experience for each one; treating each customer as you would want to be treated.

See the glass half full

• Solutions oriented
• Takes ownership of work; takes initiative to solve problems & move forward quickly

Primary Responsibilities / Essential Job Functions:

• Build, test and schedule email-marketing campaigns; provide a superior brand-appropriate customer experience through email presentation and functionality
• Work closely with digital marketing, creative and data management teams to manage projects timelines and asset delivery for campaigns.
• Coordinate the Split-Testing Program for the Lifetime Value Team
• Coordinate the Push Program for the Lifetime Value Team
• Accurately track email performance, customer segments & split tests
• Stay abreast of deliverability best practices & help team adhere to them (ex: spam words)
• Leverage software tools to maximize Marketing Program efficiency and sophistication.
• Contribute to department special projects as assigned (ex: building & testing automations emails, organizing and coordinating information for platform migrations, collecting resources for analysis projects)
• Testing & maintenance of automations workflows
• Recording data for tests, KPI dashboards, and event performance.

Attributes:

The Marketing Coordinator connects customers with marketing content using software tools. They work in partnership with colleagues to make the best use of software capabilities & get more ROI from 4Patriots’ investments. As such, it is important that they exhibit the following traits:

• Enthusiasm about the customer experience and connecting it to program KPIs
• Deep sense of system functionality and process optimization
• Focus on results and reporting
• Adept project manager
• Leader, influencer and self-directed learner

Qualifications:

• Bachelor's degree or equivalent experience
• Track record of success with project management or as a project manager
• Experience with Wrike or other project-management software such as Workfront, Asana or Monday
• Strong written & verbal communicator
• Exceptional detail orientation and accuracy
• Effective time-management and organizational skills
• A data-driven mindset
• Ability to multitask
• Positive attitude and ability to work through ambiguity
• Ability to collaborate and communicate within a multi-department environment

Extra Credit:

• Direct Response Marketing experience
• Project Manager certification
• Basic knowledge of A/B testing

Additional Information:

Must be able to work independently as well as collaborate within a dynamic multi-department environment to achieve common goals; organize and manage multiple priorities simultaneously; take ownership and be self-motivated and resourceful to find problem solutions; be data and results driven; and learn quickly in a fast paced, open plan environment. Must have excellent verbal and written communication skills, strong analytical and problem-solving skills, be detail oriented and adaptable.

4Patriots offers:

• Hybrid workplace – flexibility to work from home and in the office
• Great pay and bonus program
• Company paid medical coverage
• Vision and dental coverage
• 401K with company match
• Generous PTO policy
• Paid maternity/parental leave
• Employee referral bonus program
• Student loan repayment program
• Volunteer time off
• Professional development funds… and many more!

Physical And Mental Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is often required to stand; walk; sit for extended periods of time; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; talk or hear; occasionally required to climb stairs; balance; stoop, kneel, bend, crouch or crawl; taste or smell.

The employee must occasionally lift, push, pull and/or move up to 20 pounds.

Repetitive motion of hands required for extended use of typing. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment And Travel Requirements:

Works in a well-lit, ventilated and climate-controlled office environment with routine office equipment; some equipment has moving mechanical parts.

Noise level in the work environment is typical for an office environment.

Minimum overnight travel (up to 10%) by land and/or air.

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