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Posted June 09, 2023
YNV Group

Head of Content

YNV Group
Indianapolis, IN, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

YNV Group is seeking a Head of Content to lead our content strategy for YNV Tech Talent and author content that addresses client needs and enables our sales team. A skilled and experienced content creator, you will be involved in all aspects of the YNV Tech Talent Content strategy, from the creation of a company tone of voice guide and management of direct reports and freelance copywriters to the creation and direction of content across a variety of formats and channels.

The Head of Content role is based remotely in the USA and reports into the Chief Marketing Officer.

Helping people thrive and grow in the modern digital world.

YNV Group is a holding company that began as a highly successful tech support start-up. In just a few years, we grew into a multi-brand group of companies serving global enterprise clients and governments. Today, our brands include Tek Experts, elev8, Talentwize, Monifai, Everty, and Sandglass and operate across the tech, real estate, and financial services sectors.

Responsibilities

  • Interpret stakeholder requirements and distill complex issues and ideas into simple, compelling content to capture the attention of the target audience.
  • Author our Tone of Voice guides for Tek Experts, elev8, and Cytek.
  • Conduct in-depth research on topics related to the industry and create content that positions our brands as effective solutions for clients and their customers.
  • Create, direct, and edit content in various formats including blog articles, case studies, eBooks, company descriptions, website copy, press releases, infographics, video scripts, sales presentations, social media, advertising materials and social media.
  • Manage content team and freelance copywriters, ensuring that stakeholder deadlines are met, and the team is performing against agreed KPIs. Collaborate frequently with a range of team members and stakeholders to strategize on content and campaign goals.
  • Partner with stakeholders to understand business objectives and target audience stakeholders and develop original and relevant content adhering to SEO best practices.

Qualifications

  • Bachelor’s degree in Communications, Marketing, Journalism or another related field.
  • Ten years of professional experience, including proven content writing and/or copywriting experience.
  • Excellent research, writing, editing, proofreading and communication skills.
  • Experience partnering with designers to visually express content in compelling ways.
  • A strong understanding of copywriting best practices across email marketing, SEO, websites and other channels.
  • A detail-oriented team player with a positive, can-do attitude who is able to successfully manage multiple tasks in a deadline-driven environment and collaborate in a diverse, global team.
  • Professional fluency in English is essential, both written and verbal.