Social Media & Community Engagement Lead, Hair & Scalp

Job Description

Kenvue is currently recruiting for-

Social Media and Community Engagement Lead, Hair & Scalp

This position reports into Earned Media Manager and is based at Skillman, NJ.

Who We Are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S®and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future—and yours. Watch us here .

What Will You Do

The Social Media and Community Engagement Lead, Hair & Scalp is responsible for collaborating with the marketing team, cross-functional, and external agencies to support a coordinated cross-channel social experience and apply subject-matter-expertise in social media marketing, using consumer insights to craft outstanding execution. They will also lead Consumer Care Center (CCC) teams and direct community engagement to ensure strong and consistent projection of brand image, voice, and persona across all consumer-facing channels.

The successful candidate will come with confirmed experience in launching and growing owned social channels, content strategy, driving engagement, reporting, establishing and maintaining a consistent tone of voice, partner management.

Social Media

• Lead social media strategy development, execution of content creation and copywriting on organic social media channels
• Define role of channels, new channel identification and test & learns to expand social engagement specific to each brand’s target consumer
• Establish brand-specific community management performance goals and metrics
• In partnership with CCC leaders, ensure front-line Social Media Specialists are mentored and trained to ensure Brand image, voice, and persona are projected effectively and consistently

Consumer Experience Advocacy and CCC

• Maintain strong connectivity to business, establishing solid understanding of brand priorities and plans including new product introductions, media, promotions, as well as changes to claims, packaging, and labeling
• Maintain expertise in direct consumer engagement including careful communication, customer concern, and compliance
• Champion voice-of-the-consumer and optimization of the consumer experience- advocate for consumer needs and preferences! Proactively look for opportunities to expand brand passion and improve consumers experiences with the Brand
• Contribute to the development of Brand strategies and tactics that impact consumer engagement channels including social media (organic and paid), partnerships, ratings and reviews, as well as Consumer Care telephone service lines and Brand.com “Contact Us” pages
• Partner with Brand leaders, Communications and PR personnel, as well as the CCC Operation to handle crises and critical issues

Intelligence, Analytics, and Reporting

• Use social listening tools such as Sprinklr, Tribe Dynamics, and Brandwatch to monitor trends beyond owned channels
• Uses analytical tools and skills to collect and analyze data that supports business recommendations and/or highlights compelling consumer insights and business opportunities

The anticipated base pay range for this position is $88,000 to $142,600.

Job Qualifications

What we are looking for Required Qualifications

• A minimum of 3 years of relevant work experience is required. Experience in the Beauty or Haircare industries is preferred.
• Confirmed knowledge of and experience with major social media platforms is required (e.g. Instagram, Facebook, Twitter, TikTok)
• Experience with social media planning, moderation and social listening tools is required (e.g. Sprinklr, Khoros, Brandwatch, Hootsuite)
• Solid analytical skills are required. Ability to use both data and intuition to drive and influence decisions is strongly preferred

Desired Qualifications

• Knowledge of influencer marketing trends
• Ability to identify new and emerging social trends and platforms is preferred
• Strong written and verbal communication skills, ability to capture the unique brand tone of voice and visual cues / codes
• Crisis management experience is preferred
• Passion for learning and a natural dissatisfaction with the status quo is preferred
• Demonstrated ability to readily adapt to continually changing priorities and high-reaching project timeframes. Brings a positive can-do attitude, is a team player and is eager to show entrepreneurial spirit

What’s in it for you

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

NA-US-New Jersey-Skillman

Organization

Vogue International LLC

Job Function

Digital Marketing