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Posted June 12, 2023
CSW Industrials Inc.

Social Media Marketing Manager (Hybrid)

CSW Industrials Inc.
Houston, TX, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

Company: RectorSeal Houston

Description

IMPORTANT: Please share your portfolio with samples of social posts, graphic design and videos to be considered for this role.

Are you a creative and hands-on video and social media marketing expert with videography skills looking for your next challenge? We are seeking a talented individual to join our team as a Social Media Marketing Manager. You will be responsible for creating and executing social media strategies, managing influencer relationships, producing high-quality video content, conducting video shoots, and editing videos for RectorSeal. The ideal candidate should have a passion for creativity, staying curious and relevant with the latest digital marketing trends and AI technology, be skilled in both video editing and graphic design, and have experience with copywriting and content creation. You need to be highly organized, self-motivated, detail-oriented and an excellent communicator who is able to create compelling visual stories that resonate with target audiences. This opportunity is a hybrid position and will require an office presence of 1- 3 times during the work week.

RectorSeal manufactures and/or distributes a variety of chemical and mechanical products for the HVAC, electrical, and plumbing industries. For over 80 years, RectorSeal’s customers have depended on us for quality products with excellent value, shipped to them in a timely manner. This passion for excellent customer service is the reason RectorSeal has been growing at a very fast pace.

RectorSeal is a CSW Industrials company (NASDAQ: CSWI). Compensation Package: Salary, Annual Bonus Targets, 401K with contribution matching, ESOP, Health, Vision, Dental, PTO.

What You Will Do

  • Collaborate with internal teams to create and produce high-quality video content, including conducting video shoots, editing videos, and adding motion graphics.
  • Develop and execute social media strategies to increase brand awareness and engagement across multiple social media platforms (LinkedIn, YouTube, Instagram, Facebook, Twitter).
  • Manage relationships with influencers and oversee influencer campaigns, mostly via Instagram, to promote RectorSeal products and services.
  • Develop and execute social media advertising campaigns to support marketing initiatives.
  • Analyze social media metrics and use insights to optimize social media strategies and campaigns.
  • Generate engaging social media content, including captions, graphics, and videos.
  • Monitor social media channels for customer feedback and respond to inquiries in a timely manner.
  • Stay up-to-date with the latest social media and video marketing trends and best practices.
  • Manage video production schedules and timelines, including pre-production, filming, and post-production.
  • Select and operate video equipment, including cameras, lighting, and audio equipment.
  • Collaborate with marketing team to storyboard and develop video concepts.
  • Edit video footage using Adobe Premiere Pro, After Effects, and other video editing software.
  • Add motion graphics and special effects to video content to enhance the visual storytelling.
  • Manage and execute social media channels SEO content for posting.

We’d Love To Have a Candidate With

  • 3+ years of experience in social media and video marketing, including experience in videography, conducting video shoots, and editing videos.
  • Proficient in Adobe Creative Suite (InDesign, Photoshop, Premiere).
  • Excellent written and verbal communication skills.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Experience in influencer marketing and managing influencer relationships.
  • Knowledge of social media advertising platforms and ability to develop and execute advertising campaigns.
  • Experience in analyzing social media metrics, identifying KPI and using insights to optimize social media strategies and campaigns.
  • Knowledge of social media and video marketing trends and best practices.

Nice To Have, But Not Required

  • Experience in HubSpot and Semrush a plus.
  • Experience in Adobe Library and DAM (Digital Asset Management Systems) a plus.
  • Knowledge in AI trends and tools (e.g., AI writer) a plus.
  • Experience in HVAC, plumbing or constructions industry is a plus.

Education Requirement

  • Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

About RectorSeal

RectorSeal, LLC, a wholly owned subsidiary of CSW Industrials, Inc. [NASDAQ: CSWI], is a leading provider of quality solutions for the professional trades serving heating, ventilation and air conditioning (HVAC/R), plumbing, electrical, and construction markets. For more information about RectorSeal’s innovative products and brands that increase efficiency and improve reliability, please visit www.RectorSeal.com

Rect... is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.