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Posted June 12, 2023
CSW Industrials Inc.

Marketing Manager

CSW Industrials Inc.
Rockwall, TX, USA ⚠ [Archived] No Longer Accepting Applicants

Company: Whitmore Rockwall

Description

Position Purpose:

To manage the overall company marketing strategy and product branding efforts as well as to develop and execute integrated marketing and sales support plans to promote company products and achieve annual sales goals.

Job Responsibilities

  • Develop Marketing strategy to align with focused growth areas.
  • Collaborate with leadership team to align with all departments in a cross functional way.
  • Prioritize efforts to meet the needs of the business and lead Marketing team resources, contractors, and consultants to execute strategy.
  • To manage and promote company and product brands in the marketplace.
  • To plan and execute marketing campaigns to promote new and existing products in targeted markets and meet revenue objectives.
  • Manage and refresh company websites to effectively promote our products and company.
  • Effectively collect and use input gathered from distributors, end users, sales teammates, and trade shows in Marketing efforts.
  • To manage all trade show activities including coordination, budgets, booth design, promotional giveaways, graphic design updates, and all logistics.
  • Develop product brochures, technical data sheets, customer presentations, and videos to support sales.
  • To select and manage the overall relationships for third party marketing agencies.
  • Content copywriting, graphic design, and video editing.
  • SEO management and optimization.
  • Measure, analyze and report on marketing campaigns against goals (ROI and KPIs).
  • Collaboration with multiple stakeholders, both internal and external.
  • Management of social media and influencer marketing activities.
  • Manage projects within the marketing department adhering to the marketing strategy.
  • Prioritization and spend of marketing budget.
  • Effectively use Sales Force CRM Tool to market to customers and prospects.

Essential Skills & Experience

  • Bachelor’s degree.
  • 7+ years experience in Marketing and 2 years experience in Marketing Leadership roles.
  • Willing to travel 25%-40%.
  • Significant experience in developing and implementing successful marketing campaigns over various mediums.
  • Strong analytical and interpretational skills and a creative mindset.
  • Strong understanding of major social media channels (Facebook, Instagram, Twitter, TikTok, LinkedIn).
  • Outstanding verbal and written communication skills.
  • Experience in Manufacturing and Industrial market segment is helpful.

Benefits

  • Medical, Dental, Vision insurance
  • Disability insurance
  • Life insurance
  • Flexible Spending Account & Health Savings Account
  • Paid time off (PTO)
  • Maternity & Paternity leave
  • Employee Assistance Program
  • Tuition reimbursement
  • 401(k) $1-$1 match, up to 6% - vest immediately
  • 401(k) additional profit sharing – up to 3%
  • Employer Stock Ownership Plan (ESOP)

Whitmore is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, veteran status, disability, source of income, status as a victim of an intra-family offense, and place of residence or business

We support and care for our employees by providing them with development opportunities that enhance their career fulfillment; meaningful compensation & benefits that help them care for their family; and opportunities to contribute to the community and enhance the lives of others through Whitmore Cares