Marketing Manager and Brand Specialist

Role Description

Our marketing manager and brand specialist will lead an exciting new inbound marketing campaign designed to drive leads for potential new SigEp members on 200 campuses across the United States. This person is a talented lead generator with skills in thoughtful brand management. The best candidate for this role will bring a powerful mix of implementation, ideation and customer-facing brand. Success in this role will increase SigEp’s nationwide impact by attracting more high-quality members. Overall, our marketing manager and brand specialist is a key member to the growth and success of the organization.

Key Tasks and Responsibilities

• Implement a new national inbound marketing campaign designed to drive interest in SigEp among high school students and key stakeholder groups, resulting in increased potential new member leads
• Grow new leads through tactics such as social media advertising, SEO/SEM strategies, email automation, influencer marketing, and partnership outreach
• Measure and optimize lead nurturing processes through email, content marketing and social media channels
• Serve as the organization’s brand specialist, working to evolve and champion the SigEp brand over time with an eye toward lead generation and nurturing
• Conduct a brand audit to identify needs for updating SigEp’s brand identity and positioning, and plan, lead and execute any work related to rebranding elements
• Guide the development and positioning of sub-brands, including SigEp’s programs, events, support services and fundraising initiatives
• Enhance and lead efforts around visual storytelling, and guide execution of design and video to align with SigEp’s brand
• Serve as the primary strategist for SigEp’s national and chapter websites, update it regularly and evolve our web presence over time
• Perform competitive research to understand what’s happening in the market, and incorporate findings into campaigns for better results
• Collaborate with critical internal and external stakeholders toward further buy-in and execution of SigEp’s inbound marketing and branding efforts
• As a member of the marketing and communications team, write and edit web content, blog posts, social media content, magazine articles, etc. to deliver on marketing needs

Skills

• Inbound marketing and lead generation strategy and implementation
• Brand management strategy
• Significant experience in campaign execution, paid social media marketing, web content management and SEO
• Comfortable with leading and implementing new marketing initiatives in a highly collaborative environment
• Exceptional written and oral communication skills
• Managing visual storytelling (video and photo)
• Strong skills in project management, ideation, multi-tasking, critical thinking, writing and editing
• Attention to detail and ability to problem-solve

Experience Requirements

• Proven results in inbound marketing and lead generation
• Experience in brand management
• At least four years of relevant professional experience or equivalent education and experience
• Bachelor’s degree
• Experience in working with a CRM (Salesforce or similar)
• Mastery of Microsoft Office

Preferred Experience

• Working knowledge of Adobe Creative Suite, Marketing Cloud Account Engagement/Pardot (or similar), Wordpress (or similar), Google Workspace and/or HTML/CSS
• Experience with higher education and/or fraternities/sororities

General Information

• Position title: Marketing Manager and Brand Specialist
• Department: Marketing and Communications
• Reports to: Marketing and Communications Director
• Job specifications: Full time, based in Richmond, Va., travel 2-6 times a year
• Salary: $65,000 – $70,000
• Incentive compensation: $5,000
• Ideal start date: May 15, 2023
• Link to application: https://sigmaphiepsilon.formti... sponsored medical, dental and vision
• 401k with available match
• Responsible unlimited paid time off and holidays
• Available dependent care flex spending account
• Long-term and short-term disability and group term life
• Enhanced employee assistance program
• Sponsored professional development opportunities

About Us

Sigma Phi Epsilon (SigEp) was founded on November 1, 1901 at the University of Richmond. Since that date, SigEp has grown to become one of the largest college fraternities in the country.

Annually SigEp boasts an undergraduate membership of nearly 12,000 students in chapters located at almost 200 college campuses within the United States. These current undergraduates are among the more than 350,000 brothers who have joined since 1901.

SigEp prides itself in being a leader of change in the Fraternity world. Organizational shifts to move away from pledging to the Balanced Man Program and implementing substance-free housing have enabled SigEp to redefine the impact of the modern college fraternity for our members.

The SigEp Fraternity staff is committed to running the day-to-day business operations of the national Fraternity. This team supports undergraduate chapters and their volunteers by offering in-person service, industry leading programming and best-in-class tools, resources and communication.

Staff Culture

Our staff is made up of more than 50 talented, motivated, adaptable individuals. As a staff that services 350,000 lifetime members, our work is dynamic and flexible to the needs of the day, while still requiring alignment with our future-focused strategic plan to accomplish growth in our impact. As such, our culture can be proudly described as a “startup” culture. We are deeply motivated by our mission, adaptable to the challenges of the day and proud of our ability to spread our impact more and more each year.

Staff Core Values

• Put people first
• Lead with courage
• Focus on future
• Seek to improve
• Win as a team