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Posted June 14, 2023
Bungie

Marathon Senior Marketing Manager, Southern Europe & LATAM

Bungie
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Bungie’s Publishing Organization is looking for a seasoned Marketing Manager to support the creation and execution of regional go-to market plans and drive local player engagement for Marathon in Southern Europe & LATAM regions. This role will work directly with the Principal Marketing Manager, Southern Europe & LATAM to develop and deliver data informed strategic regional marketing plans, targeted campaigns, localized creative assets, and support for community events and influencer campaigns.

The ideal candidate has enthusiasm for innovative, modern marketing and the ability to reach local audiences with a customized approach. To find success, you will need to excel at long-distance cross-team collaboration and communication while also championing internationally focused and region-specific marketing initiatives.

RESPONSIBILITIES

  • Act as a Southern Europe & LATAM regional expert and support the International Marketing and Communications team between Bungie’s US-based marketing and franchise teams, reporting to the Principal Marketing Manager, Southern Europe & LATAM.
  • Work with the Principal Marketing Manager, Southern Europe & LATAM to develop and execute local marketing campaigns, support global sales initiatives, and execute all high-impact marketing activities that align with International Marketing and Global Franchise strategy.
  • Work with the Bungie Communications team and local partners (including Marketing, PR & Social agencies, 1st parties & 3rd party partners), to establish value creating communication strategies and capabilities across region to ensure quality ‘culturalized’ coverage and creation of local content to fans and community
  • Work collaboratively with central Publishing teams including (but not limited to) paid media, creative studios, production, strategic partnerships, analytics to maximize marketing dollars to create bespoke marketing communication campaigns for Marathons priority player segments.
  • Ensure integration into planning and execution of Creator Marketing campaigns with the global Creator Marketing team and have the resources to deliver superb regional campaigns
  • Manage end to end planning and execution of Marathon participation at relevant local consumer & community events (with key partners/sponsors/1st parties where applicable)
  • Support the tracking and reporting of regional marketing initiatives performance and make recommendations to improve future effectiveness.
  • Develop strong working relationships with regional first-party platforms

REQUIRED SKILLS

  • Demonstrated success in marketing at a global consumer brand in the entertainment industry
  • Deep familiarity with live service games and their online player communities
  • A willingness to share your hard-won EMEA & LATAM regional expertise and opinions to deliver data backed, creative, insightful marketing campaigns
  • Detailed knowledge of the full range of marketing strategies, initiatives, watch outs, and activities required to support a successful go to market and ongoing live business in your regions
  • Strong project management and organizational skills with the ability to multi-task, schedule and plan across several ongoing projects
  • Highest-level ability to establish and maintain strong relationships with internal stakeholders, external partners, and teammates across time zones to ensure mutual respect and excellent cooperation with the ability to navigate complex crisis management scenarios and find creative solutions to unplanned challenges
  • Italy, Spain & LATAM market experience

Bungie full-time (non-contract) employees in the U.S. also receive:

  • 20 days of accrued time-off in the form of PTO and sabbatical days, depending on the level of the position
  • 10 paid Floating Days annually, prorated in the first year of employment based on start date
  • 10 paid Bungie-observed holidays annually
  • One hour of Paid Sick Time (PST) for every 30 hours worked

Contract and International FTE employees receive competitive benefits through their relevant contracting agency.

So you don't meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that women and people of color are less likely to apply to jobs unless they believe they meet every single qualification. Bungie is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!

Most Bungie full-time employees will adopt a digital first approach allowing remote work in Bungie approved locations (outside of positions identified as 100% onsite in Bellevue/Seattle, or individuals preferring a hybrid/flex environment). Prospective full-time employees located outside of CA, CO, DC, FL, GA, IL, MA, MD, MN, NC, NJ, NY, OR, TN, TX, UT, VA, WA, or WI will need to establish residency in one of the states we are compliant in within 45 days of a start date. Contractors will follow a digital first approach adhering to the location guidelines agreed upon by our third-party employer/vendor and Bungie. Bungie’s remote policy is subject to change at the company’s discretion.