Marketing Manager

Trustmark’s mission is to improve wellbeing – for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.

Job Overview

Trustmark is seeking a Marketing Manager to join the team. The Marketing Manager will be responsible for building strategic marketing solutions and managing the develop of essential materials that drive enrollment participation and engagement across our products. This is a HYBRID position based out of the Lake Forest corporate office location.

Key Accountabilities

Business-to-Consumer go-to-market enrollment strategy, Broker/Enroller Training, and execution

• Collaborate across the consumer marketing team, marketing team, Implementation team and Sales team to develop and execute direct-to-consumer promotional strategies and plans that drive enrollment participation and product training.
• Use critical thinking skills and product knowledge to translate underwriting offer summaries into content deliverables, working with a team of designers and content creators to create print and digital assets
• Proactively project manage customized case campaigns and oversee the deployment of a comprehensive toolkit of turnkey campaigns for smaller, less strategic cases.

Custom Client Content Development

• Manage marketing requests, in collaboration with the appropriate partners and stakeholders, to develop and deploy required campaign content.
• Monitor and measure outcomes to make data-driven recommendations to improve performance.
• Work to continually improve processes, efficiency, and accuracy of enrollment materials.
• Develop and maintain monthly operational reports and marketing production trend data
• Keep a pulse on the industry and stay current on trends
• Other duties as assigned.

Education And Experience

• Bachelor’s Degree in marketing, communications, or related field.
• 3-5 years of marketing-related experience, or combination of education and experience.
• Strategic problem solver and active listener, able to think critically to identify needs, gaps and recommend solutions.
• Proven creator and writer (with keen attention to detail) of engaging, market-relevant, accurate marketing content.
• Independent self-starter as well as a team-oriented partner who works effectively with others toward a common goal.
• Communicator, written, verbal and interpersonal, skilled at building and maintaining effective relationships with internal partners, stakeholders, and clients.
• Multi-tasker able to effectively work on several client projects concurrently while demonstrating strategic planning, prioritization, and organizational skills.
• Deadline-driven producer who thrives in a fast-paced environment.
• Experienced and proficient user of Microsoft Office applications, including Word, Excel, Access, Power Point and Outlook.

Bonus Points

• Project management experience
• Insurance industry background
• Digital Marketing campaign experience

Come join Trustmark! Join a team that will not only utilize your current skills but will enhance them as well. Trustmark benefits include health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums.

For the third consecutive year we were selected as a Top Workplace by the Chicago Tribune. The award is based exclusively on Trustmark associate responses to an anonymous survey. The survey measured 15 key drivers of engaged cultures that are critical to the success of an organization.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, sexual identity, age, veteran or disability.

Required Skills

Required Experience