Marketing Coordinator
Responsibilities
Hudson Yards Experiences (HYE) is seeking a Marketing Coordinator to work across a variety of functions supporting the marketing efforts for Edge, City Climb and Vessel.
They must be able to handle multiple projects simultaneously while working to tight deadlines. With a passion for engaging and inspiring audiences on a global scale, they will assist with all HYE marketing efforts to raise brand awareness of Hudson Yards Experiences and to support overall ticket sales initiatives.
This role will report to the Director of Marketing but will provide support to the HYE marketing team as a whole
Responsibilities:
- Support on the implementation of the B2C marketing strategy to reach commercial objectives, collaborating with various stakeholders.
- Assist with the implementation of digital marketing strategies including website and ticketing, CRM, SEO and paid advertising.
- Day-to-day liaisons with marketing agencies (media and creative) including briefing and review processes.
- Implement website content updates and ensure translated versions are up to date.
- Draft and implement email marketing campaigns and monitor KPIs and results.
- Be a brand champion, ensuring our brand voice and personality is reflected in all copy, content and creative.
- Maintain brand guidelines and assets, updating as necessary.
- First point of contact for collateral requests from internal departments and managing the creative brief process.
- Support the marketing team on events and seasonal activations.
- Assist with photography and/or video productions on site (that may be outside normal business hours).
- Processes press and influencer visit requests.
- Monitor review sites to manage public perception and reputation.
- Assist in pulling reports and analyzing results.
- Assist the marketing team with the development of presentations for internal and external use.
Compensation:
- $70,000 - $80,000 annually ($33.00-$38.00/Hr)
- Hourly position- eligible for overtime
Qualifications
Essential
- 2-3 years of professional marketing experience
- Bachelor's degree or equivalent in Marketing or related field
- Knowledge and understanding of a wide variety of media and their requirements.
- Experience working with external agencies.
- Experience of working within brand guidelines.
- Demonstrated ability to multi-task in a fast moving, high-profile, commercial environment.
- Excellent attention to detail.
- Organized, methodical and able to work to deadlines and targets with strong interpersonal skills.
- Excellent written communication and copy-writing.
- Understanding of data and ability to report on it.
- Proficient in Microsoft Office Suite.
- Experience using Google Analytics, producing reports and developing dashboards.
- Prior experience delivering eCRM campaigns and strategy.
- Experience using CMS software.
- Ability to carry out tasks on Adobe creative suite; Photoshop, Dreamweaver and InDesign.
- Able to maintain a positive attitude and demonstrate initiative in a diverse role where every day is different.
- Willingness to learn and adapt role to best benefit the business.
- Passion and motivation to help build a brand.
Desirable
- Experience in consumer ticketed or attraction marketing within leisure/culture/arts sectors.
- Experience in project management (using Monday).
- Interest in ecommerce.
- Experience in executing social media strategy.
- Experience using Salesforce CRM.
- Graphic design capabilities.
- Video editing skills.
What We Offer
Best-in-class compensation and benefits package including:
- Consolidated Personal Time Off (PTO).
- Medical and Dental plan benefits after 30 days of employment
- Fantastic 401k program with a 4% matching company contribution
- Tuition Reimbursement program
- Related Wellness Program including discounted rates at Equinox Fitness Clubs
#TRC
Overview
Hudson Yards has become the cultural center of Manhattan’s New West Side. A template for the future of cities, this new neighborhood has not only changed the way New York looks to the world, but the way the world sees New York. Be part of one-of-a-kind experiences at New York’s newest neighborhood by joining the Hudson Yards Experiences team. Hudson Yards Experiences (HYE) has an exciting opportunity open for an IT intern who is passionate about technology. This position will be based in New York City and working across all HYE visitor attractions.
Edge, is the highest outdoor sky deck in the Western Hemisphere, with a one-of-a-kind design. It’s suspended in mid-air, giving guests the feeling of floating in the sky with 360 degree views they can’t get anywhere else.
Vessel is a new kind of public landmark. Engaging and interactive, the centerpiece of the Hudson Yards Public Square and Gardens is meant to be climbed and explored with others.
City Climb is the highest outdoor ascent in the world! Guests will have an opportunity to experience an aerial adventure course on top of one of NYC’s tallest skyscraper.
For more information about Related, please visit www.related.com.
is an Equal Opportunity Employer
