Manager, Influencer Marketing
Monumental Sports & Entertainment (MSE) located in Washington, D.C., is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates six professional sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Champion Washington Mystics, NBA G League’s Capital City Go-Go, the 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh team, Team Liquid, an endemic esports team owned and operated by aXiomatic.
In September 2022, MSE acquired full ownership of NBC Sports Washington from Comcast and NBCUniversal and now holds the exclusive local television media rights to Capitals’ and Wizards’ games. The integration is underway including extensive renovations to a new, pioneering production and broadcasting space to deliver seamless experiences on linear and digital platforms for fans. Under the terms of the agreement, MSE also acquired Comcast and NBCUniversal’s remaining interest in Monumental Sports Network, a first-of-its-kind regional sports network for digital, mobile and over-the-top platforms that launched in 2016.
Monumental Sports owns and operates Capital One Arena (COA), a 20,000+ capacity live event venue in Washington, D.C. MSE also manages MedStar Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University’s campus.
In conjunction with the District of Columbia and Events DC, MSE is a partner in Entertainment & Sports Arena (ESA), in Southeast D.C. on the St. Elizabeth’s East campus which opened in September 2018. ESA houses the MedStar Health Performance Center, the training center for the Wizards, Go-Go and Mystics, and a 4,200-seat arena which serves as the home of the Mystics and Go-Go.
In July 2020, MSE opened the first ever in-arena sportsbook in North America, through a partnership with then William Hill (now Caesars Entertainment), with a temporary location set-up within the COA lobby. The permanent location for the Caesars Sportsbook by William Hill opened within COA in May 2021.
And in January 2022, MSE announced it would be opening District E, powered by Ticketmaster, in the first quarter of 2023. This flagship venue for esports and entertainment is the largest on the East Coast: a premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community events – along with pre- and post-event activations for fans attending Capitals and Wizards games or events. This space will entertain hundreds for independent events, offer an extraordinary culinary experience, and will create a best-in-class competition and training venue for the MSE esports franchises which it owns, operates, and invests in.
Visit www.monumentalsports.com.
proudly promotes its core values for all those that interact with the company. As a member of our team:
- You will provide first-class customer service and value for our fans.
- You will champion a double-bottom line that engages, unifies and gives back to the community we serve.
- You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
- You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
- You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
- You will innovate. We are nimble and first to market. We are not averse to risk.
- You will have fun. We are in the business of happiness.
Position Overview: The Manager, Influencer Marketing is responsible for managing, planning, and implementing the Washington Wizards social influencer program. This program strives to identify, empower, and connect influencers for the Wizards.
Are you passionate about building a brand through innovative marketing? We'd love to hear from you!
Responsibilities
- Support implementation of the strategy for how influencer marketing is applied throughout the Wizards marketing plan.
- Build a robust tracking system for determining success of influencer marketing partnerships and campaigns. Build a tiered system for how influencers are involved and activated across the business.
- Monitor campaign analytics to track and recap each influencer activation focusing on engagement, reach, and conversion data.
- Create social strategy and proposal to include metrics, cost, recommendations, and a curated content calendar.
- Engage and maintain current relationships with celebrities, social media, and civic influencers who are involved with our brand. Build strategy to further develop those relationships.
- Identify and research new influencers in order to create meaningful content that resonates with their audience and drives attention to the Wizards brand.
- Research NBA league and sports/entertainment standards; brainstorm opportunities with other teams.
- Lead influencer communications including securing the influencer, discussing contracts, scheduling shoot dates, and final hand-off of results.
- Create a budget for influencer marketing campaigns that encompasses various levels of influencer involvement from social media to in-person activations in the arena.
- Act as the point person within the organization for all influencer requests, submissions, and activations. Work with other departments such as PR, sales, ticketing, digital, and fan development to brainstorm new insights for integration.
- Work internally with the MSE legal department to ensure team and league compliance.
- Host influencers at key events and games during the season.
- Other duties as assigned.
Minimum Qualifications
- Bachelor’s degree.
- 2-3 years of experience in Branding; Experiential Marketing.
- Excellent written and verbal communication skills, and proof reading skills; outstanding attention to detail.
- Knowledgeable about the latest technology, social media trends, and tools.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign and After Effects) Content Management Systems.
- Organized, detail driven, and is an outstanding teammate.
- Strong work ethic and ability to complete projects in a timely manner.
- Excellent time management and interpersonal skills.
- Strong proficiency in MS Office, including Word, Outlook, PowerPoint and Excel.
- Flexibility to work evenings, weekends, and holidays as needed.
