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Posted June 15, 2023
Unilever

Associate PR Manager, Ice Cream

Unilever
Englewood Cliffs, NJ, USA ⚠ [Archived] No Longer Accepting Applicants

Background & Purpose of the Job

This position manages strategic and executional excellence in brand PR and influencer marketing, including the development and implementation of innovative and best-in-class earned strategies and programs; maximizing impact and exposure to support business objectives and strengthen brand equity. 

Who You Are & What You’ll Do

Act as a resident expert / center of excellence for Public Relations, Influencer Marketing and Digital Engagement for the company by delivering on the following: 

  • Set highest standards for excellence for earned media within the organization and with external agencies. Serve as a trusted communications strategist for brands. Develop and maintain an understanding of the media community, including emerging and evolving earned media dynamics.
  • Provide counsel for brand influencer marketing strategies including best practice for brand strategies, provide guidance for program management.
  • Contribute to issues mitigation processes with agency and brand to protect brand reputation.
  • Work closely with the other corporate functions (corporate media relations; external affairs; shopper marketing; legal) as appropriate to ensure program integration and multi-brand/corporate opportunities are maximized and brand reputations are maintained.

What You’ll Need To Succeed

  • Bachelor’s degree required with 4+ years of relevant Public Relations and Digital experience
  • Beauty and CPG Industry experience preferred; candidate will support a number of Unilever’s brands across the U.S. portfolio in the ice cream business unit
  • Develop of earned media strategies and plans; work with Brand teams to deliver outstanding and innovative brand PR programs that maximize brand exposure, strengthen brand equity and align with the brand marketing objectives and strategies.
  • Build strong relationships with brand teams to integrate earned media holistically throughout marketing plans.
  • Partner closely with paid media counterparts to ensure programs harness the power of paid and earned media
  • Manage, develop and oversee agency relationships to facilitate excellence in PR, Influencer Marketing, Experiential, etc. 
  • Develop and share best practice including working to operationalize measurement and reporting of earned media in partnership with CMI as well as other strategic initiatives that help to build the organization’s understanding of and value of earned media and its ability to contribute to business goals. 
  • Coordinate brand participation in category scale activities for US with US brand PR team and local agency, as well as other local PR outreach and Influencer programs

Pay: The pay range for this position is $135,600 to $203,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.