Manager, Global Integrated Influence - CALVIN KLEIN

Position Summary

The Manager, Global Influence will support the Global PR & Influence Director in the creation, management & execution of all influencer strategy, partnerships, and programming, both within N. America and Globally.

Key within this role is to create and manage a deep network of influencers who lead the fashion conversation in key social platforms and within key cultural verticals (music, entertainment, etc), to leverage across the brand and business line plans. The role will create brand equity and demand for key CALVIN KLEIN products and stories. The position will develop strategies that foster consumer connections and inspire new/existing audiences via influencer relations and channels.

This position is responsible for providing a wide range of management across multiple influencer projects, experiences and campaigns within the Consumer Engagement team that scale globally.

Key Responsibilities

• Manages the development of robust network of micro to mega influencers across fashion, culture (music, entertainment), lifestyle to leverage across all brand and business line plans.
• Establishes influencer objectives, priorities, plans and processes, consistent with N. America and Global business and brand goals.
• Creates clear & innovative influencer strategies to ensure maximum leverage and optimal service, clearly communicating strategy to regions in order to guide regionally programming in line with brand guardrails
• Manages the creation and execution of N. America & Global seasonal influencer programming that fuels consumer demand & engagement, including both organic and paid programs
• Oversees the organization of the influencer calendar and reporting across all influencer activity in N. America and Globally within regions, manages organization/database of global/regional content
• Oversee licensee influence initiatives, ensuring alignment with brand guidelines
• Identifies and sources new influencer talent & cross-channel trends.
• Manages internal relationships to ensure all plans reflect business priorities and needs.
• Identifies, ideates & implements ongoing influencer partnership opportunities across internal functions – paid media, owned social, experience.
• Manages influencer budget(s) & invoicing
• Manages contracts with influencer partners.
• Manages all reporting around influencer programs based on existing/new platforms & consumer insights in partnership with regional teams.
• Creates inspiration internally and externally for the influencer function.
• Lead influencer team, managing professional development and growth

Internal & External Contacts

Internal: Corporate Communications, Talent Relations, Social Media, Brand Experience, Omni-Media Group, N. America Marketing, Global Marketing, Creative, Legal, Fashion Office, CKI International Offices

External: Vendors

Qualifications & Experience

Experience:

• 4-5+ years of relevant experience in influencer marketing space either within agency or brand (ideally both), ideally with a fashion/lifestyle background, and a long-term desire to pursue a career in influence.
• Key relationships with talent directly and talent managers and proven track record within industry a must.

Education

• Bachelor’s degree required

Skills

• Strong interpersonal skills.
• Ability to work productively in a fast-paced, creative, collaborative environment.
• Deep knowledge and interest in influencer and digital trends.
• Team player!
• Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends.
• Live the function – have a strong POV on digital platforms/commerce and latest trends.
• Resourceful, highly motivated project manager.

SUPERVISORY RESPONSIBILITIES: Global Influence Coordinators, Assistant

BUDGETARY RESPONSIBILITIES: Manages influencer budget(s) & invoicing

DECISION MAKING: develop strategies for influencer relations through multiple channels, including identifying new influencer talent and programming

RESOURCEFULNESS/CREATIVITY: must be highly creative in identifying new opportunities through influencer network to optimize CK strategy

ENVIRONMENT: fast-paced, open floor plan, deadline driven.

Pay Range: $91,000 - $104,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH