Manager Social Media

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

We are looking for a highly creative and strategic Social Media Manager to lead our social media efforts and drive our brand's online presence to new heights. You will play a pivotal role in crafting captivating brand stories and building a devoted community through engaging content. Your expertise in social media platforms will be instrumental in enhancing our brand presence and fostering meaningful connections with our target audience. Collaborating closely with various departments, you will ensure consistent messaging and a seamless brand experience across all social media channels. If you have a passion for storytelling, a deep understanding of social media, and a proven track record of creating impactful content, we invite you to join us on this exciting journey.

The ideal candidate will have a strong grip on how to bring campaigns to life on each platform, in particular on Instagram, TikTok, LinkedIn and YouTube. They will be in touch with culture, and know how to write social copy and create content. They will be ready to roll up their sleeves and work alongside our brand and creative teams, agency partners, international teams, other cross-functional stakeholders as well as contract content creators. They’ll be comfortable with each day being different, and have creative problem solving skills.

What does the job entail?

• Develop and execute channel-right and captivating social media strategies that reflect our brand's values and ignite brand love among our audience.
• Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Instagram, TikTok, LinkedIn, and YouTube.
• Develop and maintain a meticulously crafted social media content calendar, ensuring a consistent posting schedule that resonates with our audience and embodies our brand essence.
• Seamlessly integrate social media advertising campaigns, leveraging audience targeting, budget allocation, and performance tracking for optimal results.
• Foster seamless collaboration with cross-functional teams to align social media efforts with broader marketing initiatives.
• Act as a thought partner to our Brand Marketing and Comms teams for quarterly marketing campaigns, product launches and cultural moments.
• Work with our Creative team to produce social-first content that resonates with our audience, builds organic awareness, and shares brand/product attributes in a unique way.
• Master the Allbirds tone, orchestrate in-house photo and video shoots, and produce engaging visual and written social content for brand activations.
• Identify and engage the creator community in style or performance-driven content creation partnerships.
• Partner with our Customer Experience to monitor social media channels diligently, promptly responding to mentions, comments, and customer inquiries with empathy and professionalism.
• Analyze social media metrics and insights, extracting key performance indicators (KPIs) to measure the impact of campaigns, and develop reports that highlight the value delivered as well as recommendations for improvements based on learnings.
• Stay ahead of the latest social media trends, tools, best practices, continuously providing innovative recommendations to elevate our online presence.
• Conduct market research and competitor analysis, unearthing opportunities to deepen engagement and drive growth.
• Remain current with industry trends, news, and events, strategically leveraging them to create timely and relevant content that captivates our audience.

What kind of person are we looking for?

• 5-7 years of experience in a social media management role, ideally with experience in content creation and other short-form digital content at a consumer and/or lifestyle brand.
• Demonstrable work experience as a Social Media Manager or in a similar role, with a proven track record of building brand love through captivating storytelling and engaging content.
• Extensive knowledge of social media platforms, trends, and best practices, with the ability to anticipate emerging trends and leverage them to create compelling narratives.
• Proficiency in social media management and analytics tools to drive data-informed decisions.
• Exceptional verbal and written communication skills, with a keen eye for detail and the ability to create enchanting content that resonates with our audience.
• A deep understanding of branding principles and the ability to maintain brand consistency and narrative coherence across various social media channels.
• A creative thinker with the capacity to generate innovative ideas, adapt to changing market trends, and infuse them into our content strategy.
• Strong analytical skills and the ability to derive actionable insights from social media data to enhance campaign performance and audience engagement.
• Experience working on photo and video creation – art directing, producing, and concepting, filming, and editing (filming and editing on mobile acceptable).
• Strong existing relationships with key digital creators, influencers and tastemakers.
• Excellent organizational and time management skills, with the ability to prioritize tasks effectively and meet deadlines.
• A self-starter who thrives both independently and within a collaborative team environment, thriving in a fast-paced, deadline-driven setting.
• Comfortable working with teams around the world.

More Practical Skills Needed

• BA/BS or equivalent work experience
• Experience using Dash Hudson, Hootsuite, Sprout Social or other social media management platforms
• Expert in Microsoft Office and Google Drive
• Intermediate Excel/Google Sheet skills
• Knowledge of Adobe Creative Suite
• Art direction experience

What do we offer?

• Competitive salary + equity
• Medical/Dental/Vision insurance
• One Medical Membership
• Mental Health and Financial Wellness Benefits
• 401k employer match
• Paid parental leave
• Hybrid work schedule
• Cell Phone and Wellness Stipend
• 50% Discount on Allbirds Products
• Unlimited PTO
• Employee Stock Purchase Program

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.