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Posted June 20, 2023
AMERICAN EAGLE OUTFITTERS INC.

Manager - Marketing Analytics

AMERICAN EAGLE OUTFITTERS INC.
Pittsburgh, PA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

POSITION TITLE: Manager – Marketing Analytics

REPORTS TO: Director - Performance Marketing

SUPERVISES: Marketing Analyst

Purpose

The Manager of Marketing Analytics is responsible for developing and socializing the insights of all paid and owned marketing channels. They will partner with marketing channel leads to optimize budget and tactics by utilizing best-in-class modeling and analytics solutions. The ideal candidate will have specific experience in marketing analytics and measurement.

Responsibilities

  • Lead AE’s incremental marketing analysis by leveraging Marketing Mix Modeling software to provide quarterly budget and channel recommendations to marketing leads
  • Use MTA solution to provide the necessary insights to optimize performance marketing channels
  • Partner with digital media and social media agencies to analyze and optimize all campaign placements, creative, and advertising spend
  • Provide insights into influencer program impact – both direct (URL tracking) and indirect (SEO, traffic/sales increases)
  • Responsible for Google Analytics, Tableau reporting and dashboard creation to support the needs of all acquisition and retention-based marketing efforts
  • QA of marketing data, pixel implementation and tracking setup for all digital marketing channels
  • Assist with customer marketing campaign analysis including email, SMS, and direct mail
  • Create & manage automated media spend reporting using API connections across digital platforms

Qualifications

  • Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field
  • 5+ years of experience in an analytics or data science role
  • 3+ years generating marketing insights for large, B2C organizations with robust digital marketing programs and budgets
  • High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting

Pay/Benefits Information

  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
  • AEO may also provide discretionary bonuses and other incentives at its discretion.

About Us

American Eagle - We're an American jeans and apparel brand that's true in everything we do. Rooted in authenticity, powered by positivity, and inspired by our community – we welcome all and believe that putting on a really great pair of #AEjeans gives you the freedom to be true to you. Because when you're at your best, you put good vibes out there, and get good things back in return. AE. True to you.

American Eagle Outfitters® (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands.

The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 24 countries.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

JOB INFO

Job Identification 196

Job Category : Marketing

Posting Date : 2023-06-19T20:22:23+00:00

Job Schedule : Full time

Locations : Pittsburgh, PA, United States