Senior Manager, Experience Planning

As a Senior Manager, Experience Planner at Kellogg you will be a cross-athlete with a deep understanding of how creative and integrated marketing channels can impact and drive the overall consumer experience resulting in behavior change. As a valued part of the Experience Planning team, you will lead Experience Planning and Influencer Strategy for multiple brands within a Category team. Our success is shaped by you.

Kellogg is progressing toward unleashing our full potential by the end of 2023. After this portfolio transformation journey is complete, this role will support Kellanova, a leading company in global snacking, international cereal and noodles, plant-based foods, and North America frozen breakfast. Learn more about our bold next steps at UnleashingOurPotential.com .  

HERE’S A TASTE OF WHAT YOU’LL BE DOING

• Collaboration is Key – In this highly collaborative role, you’ll partner with brand teams to understand growth objectives, strategies and consumer behaviors and champion all phases of the Integrated Connection Planning process. As the Experience Planning specialist, you’ll participate in Brand Problem Identification/Driver and Commercial Idea briefing sessions, and lead the Experience Plan development with cross-functional and agency partners across Paid, Owned and Earned to ensure all touchpoints are aligned to the creative Direction and Experience Framework. At Kellogg’s, we achieve together.
• Set the Strategy – With an owner’s mindset, you’ll lead the Influencer/Earned Communications Strategy to impact consumer behavior by creating stronger credibility, advocacy and relevancy for our company, categories and brands. You’ll also consult and partner with the Social Content Strategist on the Social Strategy and content creation for a cohecive, agile consumer experience. Because, consumers are at the heart of everything we create.
• Lean Into the Data – Connecting marketing art with marketing science, you’ll leverage behavioral science principles and data to drive maximum consumer engagement and participation. You’ll also lead the analysis and learning from the KUBE, our agile optimization process and apply those to current/future Experience Plans, leveraging agile optimizations and recommendations based on – ROAS, ROI, GSV/$ into all Experience Plans.
• Share Best Practices - Acting as a connector and facilitator with internal teams, you’ll organize and lead cross functional Experience Workshops and assimilate internal and partner ideas/work into a cohesive output, serving as the foundation for the Experience Plan. You’ll apply platform best practices and establish guidelines as they relate to driving consumer behavior in the market.

YOUR RECIPE FOR SUCCESS

• Bachelor’s Degree
• Significant integrated marketing experience (10+ years) with superior integrated communications proficiency
• Strong cross-channel knowledge including traditional, Digital/Search, Social Strategy, Experiential, influencer/earned communications and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market
• Deep understanding of consumers, culture, category, brands and the interplay between each
• Proven ideation, brainstorming, and facilitation skills and demonstrated leadership in motivating cross functional teams including agencies
• Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behavior change
• Ability to analyze and distill valuable insights from owned social content and share brand application

What’s Next

After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellogg interview.

If we can help you with a reasonable accommodation throughout the application or hiring process, please [email protected].

This role takes part in Locate for Your Day , Kellogg’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.

About Kellogg Company

Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.

Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. Interested in the numbers? We hold ourselves accountable with our yearly Features report.

Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow th is link .

Let’s create the future of food,

Kellogg Recruitment