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Posted June 22, 2023
DevaCurl

Media & Influencer Relations Coordinator

DevaCurl
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Every curl has a story.

DevaCurl’s story is 20+ years in the making, built through an ever-growing following of loyal curly consumers, products that transform and salons that create magic.

The Media & Influencer Relations Coordinator will provide support to DevaCurl’s communications team. This role will focus directly on media/influencer relations and brand partnerships—encompassing researching likeminded brands, developing unique ways we can partner with brands, pitching new innovation and brand stories to media, recruiting new relevant and on-equity influencers as well as supporting our current influencer community.

This individual will ideally have a “roll up your sleeves” attitude and will work hard to push DevaCurl forward. This individual should have a dynamic personality, an optimistic point of view, and a passion for people (and curls!). We are looking for someone who is willing to work hard, be innovative, and have fun while making history with the DevaCurl team. This role will report into the Senior Public Relations & Events Coordinator.

Essential Job Duties:

  • Media & Influencer Relations
  • Collaborate and assist with pitching key media targets
  • Collaborate and assist with influencer and media events
  • Research and cultivate new influencer relationships based on identified on-equity criteria and brand needs
  • Assist in planning and execution of influencer community deliveries
  • Manage tracking of influencer content and engagement
  • Collaborate and assist with strategic targeted influencer outreach
  • Assist in planning and execution of key innovation campaigns
  • Assist with media coverage tracking
  • Product inventory management
  • Brand Partnerships
  • Identify and support new brand partnerships that will drive brand awareness
  • Craft unique partnership ideas to maximize the reach and impact of partnerships
  • Evaluate and manage partnership inquiries
  • Collaborate cross functionally to understand brand partnership value

Key Skills:

  • Must be socially savvy with knowledge & understanding of communications
  • Must have media relations experience, relationships with media is ideal
  • Must be highly personable and enjoy working with people from a variety of backgrounds.
  • Ability to communicate ideas both verbally and in written presentations.
  • Ability to be flexible and adapt/work well in a fast paced environment.
  • Must be a team player with strong organizational and interpersonal skills.
  • Ability to collaborate cross-functionally.
  • Must be extremely detail and results oriented.

Qualifications:

  • 2-3 years of Public Relations, Communications, or Partnership Experience (within the Fashion or Beauty Industry preferred)
  • Bachelor's degree in Marketing, Communications, or Journalism
  • Proficient in Microsoft Excel, Word, & PowerPoint.

Location: DevaCurl HQ - SoHo NYC

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