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Posted June 22, 2023
PM Hotel Group

Area Marketing Manager | PM Hotel Group

PM Hotel Group
Washington, D.C., USA ⚠ [Archived] No Longer Accepting Applicants

Join PM Hotel Group as an Area Marketing Manager and have the opportunity to work alongside a collaborative team of hospitality pros who are dedicated to curating and delivering hotel experiences as unique as the city they call home.

The Area Marketing Manager is responsible for improving hotel digital presence. This role will be the primary point for hotels and regional teams to engage with and will be responsible for the day-to-day, hands-on management and execution of marketing strategies for a portfolio of hotels in a specified region.

BENEFITS OF PM:

  • Remote Position
  • Medical (5 Options) + Dental + Vision (eligible first full month)
  • 401k 3% match (eligible after 90 days)
  • PTO + Sick + Holidays
  • Short Term Disability + Life Insurance Options
  • Hotel discounts + Bonus Potential + Growth Potential

As Area Marketing Manager, you will serve as part of the PM Hotel Group Commercial Strategies team providing support and expertise in the following areas:

RESPONSIBILITIES + AUTHORITIES:

  • Responsible for all social media programs as it relates to your portfolio of hotels, and wedding/social: Facebook, Instagram, LinkedIn, e-communications, and blogs (as needed).
  • Preserve the integrity of all hotels and their brand guidelines; maintain all sites with current promotions.
  • Maintain the integrity of email lists.
  • Produce monthly social channel analysis and KPI reports as part of month-end reporting.
  • Work with the Director of Sales + Marketing, GM, Director of Food + Beverage (as needed), and PM Hotel Group Commercial Strategies team in partnership to ensure delivery of all property promotions.
  • Help creative process for timely delivery of advertising, special event promotions, and other creative.
  • Provide photography support when needed on property.
  • Marketing Strategy – Develop and spearhead the execution of a cohesive, multi-channel marketing strategy to support all content calendars.
  • Content Facilitation and Creation – Create content for the hotel promotions and marketing plans, including but not limited to, social media content and posts, menu templates, promotions, packages, and strategy for execution.
  • Social Media Spend – Plan, budget, and execute social media spending for hotel social media accounts.
  • Marketing Plan Audits – Direct and audit the social marketing plan implementation to ensure success is maximized, including, but not limited to, posts are completed accurately, and events occur on schedule.
  • Collaborate with department heads to generate creative on-brand events to drive revenue.
  • Manage new hotel openings and pre/post-renovation social media to include press releases.
  • Analyze market trends and competitor activity to recommend improvements to achieve revenue goals.
  • Influencer Support – Seek out and vet influencer opportunities for the hotels as needed.
  • Newsletters – Develop and send monthly newsletters as needed.
  • Advise and assist in the execution of internal marketing strategy at the property.
  • Advise in the development of internal marketing collateral in conjunction with graphic design.
  • Promotion & Event Calendars – Develop quarterly promotion and event calendars to pull from, utilizing our marketing/social media platforms.
  • Liaise with the Sales + Marketing leader, GM, and Commercial Strategies team to develop content for quarterly calendars.
  • Actively participate in hotel revenue calls once per month.
  • Hold bi-weekly marketing calls with each hotel to collaborate on content and strategies.
  • Be the subject matter expert on our marketing/social media platforms.
  • Best Practices – Provide best practices and resources to support the execution of social media.
  • Goals – Set metric-driven goals around engagement with customers and event revenue to benchmark the effectiveness marketing plans and goals.
  • All other directives from the Commercial Strategies team as necessary.

WHAT ARE WE LOOKING FOR?    

  • Creative I Collaborative I Enthusiastic I People Person
  • Proven, dynamic leader and self-starter.
  • Demonstrated problem solving and interpersonal skills.
  • Ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy to defuse anger and collect accurate information to resolve conflicts.
  • Must be organized and able to complete work with extreme attention to detail.
  • Excellent work ethic based on self-confidence, integrity, taking initiative, and personal responsibility. You enjoy driving continuous improvement and working to fulfill strategic visions.
  • Must be able to complete projects as assigned in a timely manner without direct supervision.
  • Ability to communicate effectively and professionally via email, over the phone and in person, including tailoring your message to your audience, from hotel line-level staff, outside vendors and top executives.

QUALIFICATIONS:

  • 3-4 years of marketing manager experience
  • Strongly preferred hotel marketing experience and passion for hotels
  • Preference to those who have strong knowledge of: Graphic and Video Editing Software including Canva, Adobe Suite, and other tools such as Mail Chimp
  • Must have experience with social media management and scheduling tools.
  • Min 2 years of experience in both marketing planning and execution
  • Succinct and clear written and verbal communication skills
  • Maintain complete knowledge of and ensure associate compliance with all departmental/hotel policies, procedures, and all brand guidelines.
  • Perform any other job-related duties as assigned.
  • Minimal travel may be required to be successful in this position which may include limited overnight trips.

WHO ARE WE? | ABOUT PM HOTEL GROUP

Awards + Accolades:

Recognized as a Best Place to Work in Hospitality as seen in Hotel Business (2019)

Fastest Growing Private Companies in DC – Washington Business Journal (2020 + 2019)

Inc 5000 – Fastest Growing Private Hospitality Companies (2019)

AHLA Paving the Way Award 2021 – Vanessa Stanley

PM is PEOPLE-POWERED

At PM Hotel Group we are passionate about fostering an environment that allows our associates to thrive. Creating a culture dedicated to respect, teamwork, entrepreneurial spirit, and the drive to succeed, we encourage our associates to express themselves and their unique talents. We celebrate diversity and are committed to equity and inclusion. 

A top-15 hotel management company, PM Hotel Group has over two decades of experience building relationships with brands, partners, and third-party hotel owners. We know that our greatest resource is our people, and this people-first mindset is at the heart of our corporate DNA. LIFE AT PM HOTEL GROUP