Marketing Coordinator
Indigo Physiotherapy is the region’s largest and leading pelvic floor physical therapy practice. We understand better than anyone how powerful a healthy pelvic floor can be. Over 7 years, we have helped thousands of patients in the Washington, DC and Baltimore metro areas, we have expanded into four locations (and counting), and we have built a beautiful community. Today, the Indigo brand is firmly established in the space and backed by an impeccable reputation in the marketplace.
And we continue to grow.
This Brand & Content Marketing Coordinator role is the ideal opportunity for a strategic and creative content creator to join our team at a pivotal and exciting point in our journey. Not only is this a newly created role where the right person can come in and help build and shape the future of our brand, it is work that means something - we are making a difference in people’s lives not only through our exceptional treatment and patient experience, but through our voice. And that is where the Brand & Content Marketing Coordinator will shine brightest.
Position Summary:
As we continue to pursue our mission and grow our impact, we are looking for a talented full-time Brand & Content Marketing Coordinator to help drive our fast-paced business and passionate team. At the highest and most general levels, this person will be responsible for rebuilding and maintaining our content marketing strategy and calendar, and keeping the content pipeline flowing steadily by creating and distributing content across Instagram, Facebook, YouTube, and LinkedIn. With time and proven impact, this person will be given the opportunity to grow our digital ecosystem and explore channels like TikTok, Pinterest, and others. Ultimately, this person’s success will be measured by their contribution to Indigo’s global goal structure, namely their ability to help increase bookings across our expanding portfolio of locations, driving our mission and growing our impact.
The Brand & Content Marketing Coordinator will work side-by-side with our Founder and Chief Medical Officer, and with our team of sought after practitioners and passionate advocates. The right person for the job is high-energy, positive, hungry, creative, and courageous. Most importantly, this person is a team player and a natural leader. As Indigo continues to grow rapidly, a team mentality is crucial. On the other hand, an ego could be detrimental to our building momentum and impact. The right person will appreciate the importance of every task - regardless of how big or small - and approach it with the same level of passion and desire to perform.
Given the scope and variety of projects, the right person is meticulous about organization and planning, and thoughtful in liaising with team members and vendors to keep everyone informed and on-task. This person also appreciates the complexity and challenges involved in executing ideas on brand, on budget, and on time... and will take pride in keeping us all focused and steady.
With the help of a graphic designer and a stack of tools including Google Workspace suite, Canva, Planoly, etc., the Brand & Content Marketing Coordinator will:
- Organize and contribute to strategy and planning meetings
- Manage social media/ content calendar
- Own content planning, creation, and distribution
- Own asset development and organization/ management
- Support brand management, ensuring strategy, style and voice consistency across all assets and deliverables
- Help create or oversee the creation of assets including photographs, video, and graphics.
- Continuously invest in their knowledge of performance marketing trends and use the latest insights in their strategy and tactics to drive engagement and performance of content
- Support grassroots marketing efforts executed by teammates in other parts of the business
- Develop and distribute marketing materials for clinical sites (business cards, rack cards, promotional signage, etc.)
- Support Founder in managing digital marketing partners
- Support PR partners to coordinate timelines/ needs to effectively promote Indigo’s story and impact through a variety of media, influencer, event and partnership tactics
- Support ideation, planning and drafting of newsletter content
Requirements:
- Local to Baltimore City/ County, and willing/ able to visit various Indigo locations as needed.
- 5 years of progressive experience in content creation, brand management, and marketing.
- Right and left brained, with a balanced outlook on performance.
- An appreciation and appetite for data as well as a discerning eye and deep interest in brand and aesthetic.
- Ability to ‘manage up’ in a fast-paced, high intensity environment.
- Experience working with and/ or reporting directly to a Founder or C-Level executive is a major plus
- Experience partnering with and/ or managing digital marketing teams (internal or agency)
- Expertise (personal and/ or professional) across all social media platforms, namely Facebook, Instagram, and YouTube
- Fluency in Google workspace, Canva, and Planoly.
- Experience developing content management systems.
- Passion, hunger, coachability, and appreciation for the power of nuance.
Job Type: Full-time; 75% remote with 1-2 days local to Baltimore to work collaboratively with leadership team.
Pay: $40,000 - $65,000
About Indigo
From the beginning in 2016 to today, our founder Dr. Sam DuFlo has remained steadfast and focused on delivering a uniquely profound response to the low awareness of the importance of a healthy pelvic floor. We are evidence that getting the credible evidence-based help you want and need to feel like the best version of yourself doesn’t need to be sterile and impersonal. We show up every day to give generously of our knowledge and support, and ultimately help people reclaim their power from problems that point back to their pelvic floor. We believe it is our heart and history of results that have made us the region’s largest and leading pelvic floor physical therapy practice.
Our heart is all about the people who make up our team. We never lose sight of that. In addition to competitive compensation, benefits, and flexibility, we invest in the perpetual education and development of our team members in a variety of ways (we are very proud of the nurturing culture we are building, please be sure to ask about this when you interview!)
And our results are centered around three fundamental differences:
OUR DOCTORS
Our practitioners are carefully selected for their expertise in the fields of pelvic health, pelvic physical therapy, prenatal and postpartum training, oncology and women’s/ men’s/ pediatric/ transgender health concerns.
OUR ENVIRONMENT
We have been regularly recognized for our consistent and sincere commitments to women’s health and advocacy, to creating safe and inclusive clinical environments for all Indigo patients, and to creating inclusive workplaces for all its team members. We also believe in the power of thoughtful design and are proud of our uniquely calm, beautiful, and accommodating clinical spaces
OUR MISSION
We are elevating everything about healing the human body. The high level of training and board level equivalent status of our practitioners allows us to create an ongoing dialogue within the practice, to work together towards reaching patient goals, and to facilitate a faster, more efficient and whole-body approach to healing, pain relief and progression towards functional goals.
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