Digital Specialist, Community Manager, Paint

WELCOME TO SHERWIN-WILLIAMS Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at www.myswbenefits.com. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. POSITION DESCRIPTION

The Marketing Specialist, Digital & Social Community Management is responsible for facilitating social media marketing initiatives and digital customer care programs that build the brand name of Sherwin-Williams’ brands within the Consumer Brands Division including iconic brands such as Valspar, Minwax, Krylon, Purdy, Cabot and HGTV Home by Sherwin-Williams with a particular focus on our bucket paint brands.

This role focuses on social and voice of the consumer community management that increases sales opportunities by fostering online reputation management, consumer engagement and social sharing that enhances our overall consumer experience. This role will work with paint brand teams to plan social content and develop social programs that ladder up to brand messaging priorities. This role will be responsible for responding to inquiries, comments and mentions in a timely manner, as well as proactively engaging with consumers while keeping brand voice consistent. This role will leverage internal marketing plans and knowledge bases as well as e Sherwin’s Customer Service and external community management resources when and where applicable to communicate with and manage online communities. This role acts as the voice of the consumer internally, finding the right answers to help our brands achieve their brand purpose.

This person should possess a strong aptitude for public communications and customer service. Additional responsibilities will include planning, creative, development and coordination of User Generate Content (UGC) and branded social media content to be used across digital properties (including email, websites and retailers) to support Sherwin-Williams’ Consumer Brands Division’s professional and homeowner consumers across the brand portfolio. This person will succeed by sharing the inspirational work of consumers who use our products to catalyze brand love, repeat purchases and new-user inspiration.

The role will work closely alongside a Customer Care agency and technology vendor partners to support the Voice of the Consumer (VOC) team, playing a key role in overall Social Operations, Social Listening, Ratings & Reviews and other consumer-focused digital marketing activities.

Core Responsibilities And Tasks

• Support social content calendars with the Brand Marketing team and manage social post scheduling/tagging and post interactions for at least two brands, leveraging UGC and inspirational and how-to branded content that ties back to the larger brand campaigns and purpose.
• Audit social content, images, and conversations across social channels to ensure brand posts and engagements are current, relevant and on-brand; this includes oversight of community management by other internal and external partners to ensure those interactions meet brand-standards and social media best practices.
• Support the sharing and coordination of user-generated content (UGC) and organic social for CBG brands, including integrating social operations activities with brand campaigns, influencer programs and rating and review programs.
• Coordinate with our social and consumer care partner agencies on operational best practices and KPIs, working closely with the VOC team to define KPIs and optimize progress toward goals that align with Digital and Brand Goals
• Support team members in Chicago and Cleveland with frequent virtual meetings and, when permitted, travel for planning and collaboration meetings (less than 25%). A hybrid working environment should be expected with flexibility to work from home two days per week.

POSITION REQUIREMENTS

• FORMAL EDUCATION:
  
  

Required:

• Bachelor’s Degree preferably in Business, Technology, Communications, Marketing, Public Relations, English, Journalism, or related fields.
• KNOWLEDGE & EXPERIENCE:
  
  

Required:

• 1-3 years’ experience in a marketing, social media, customer service, sales or other applicable digital role
• Excellent organization skills, with an ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously. Self-sufficiency and relationship building with internal stakeholders is key in this role.
• Must be a strong written and verbal communicator in English.
• Fluent in and passionate about online communities such as Facebook, Instagram, Pinterest, TikTok, YouTube, Reddit, Twitter, Google and additional/new digital platforms as they emerge
• Interest and knowledge of social media marketing, reputation & community management, and industry trends, including ratings and reviews, online chat and other customer-service-oriented digital communication channels
• Basic understanding of digital marketing and online shopping and pre-shopping behaviors of consumers in the DIY space.
• Interest and knowledge of social media marketing, reputation & community management, and industry trends, including ratings and reviews, online chat and other customer-service-oriented digital communication channels
  
  

Preferred:

• Cross functional experience with digital marketing, paid social media, eCommerce, sales, SEO, branding and/or public relations highly preferred
• Spanish language knowledge or fluency
• Agency or agency-management experience Excellent organizational skills, with an ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously. Self-sufficiency and relationship building with internal stakeholders is key in this role.
• Must be a strong written and verbal communicator in English. Spanish language knowledge or fluency would be added benefits.
• Agency or agency-management experience preferred.
• Customer Service experience is a major plus.
  
  

Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Primary Location:

United States-Ohio-CLEVELAND

Other Locations:

United States-Illinois-CHICAGO

Work Locations:

USA OH Cleveland Prospect Ave Headquarters

101 West Prospect Ave

Cleveland , 44115

USA IL Chicago Office

8725 W Higgins Rd.

Chicago , 60631

Travel:

Yes, 10 % of the Time

Job Posting:

Jun 22, 2023

Schedule:

Full-time

Respond By:

Jun 30, 2023

Pay Basis:

63,117.60

79,163.23

US Dollar (USD)