Digital Marketing Manager, Hospitality

Outbound Hotels is looking for a skilled Digital Marketing Manager to join our growing team. This person must have experience and understanding working with digital marketing channels (paid search, paid social, OTA’s, display, etc) plus have the ability to strategize and execute data-driven marketing campaigns that will both grow the brand and drive revenue. The ideal candidate will be familiar with the latest in social media and channel marketing, including email, SMS, and affiliate.

What You'll Do

Digital Marketing

• Oversee each Hotel’s digital channels with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Outbound brand and its properties to support commercial goals including direct channel mix growth.
• Support and manage partner agencies with digital marketing strategy and asset creation.
• Develop and execute email marketing campaigns for the Outbound brand, and oversee property level email marketing campaigns and strategy.
• Oversee and optimize the online presence of Outbound including content management, seasonal site updates, and offers.
• Monitor third-party websites, ensuring alignment with the Outbound positioning, business objectives, and storytelling.
• Monitor online reputation and identify risks and opportunities.
• Partner with the operations team to promote guest data capture and online guest reviews.
• Provide monthly recap of marketing efforts, analyzing results, and reporting on key learnings.
• Conduct a digital benchmark on a regular basis with key competitors (local and national) to determine opportunities to improve our content and solutions.

Social Media

• Manage Outbound brand social media accounts, curating engaging content that showcases Brand DNA while increasing total audience size and engagement.
• Execute effective community management of all social media platforms.
• Leverage social media channels to amplify key messages and support organic search through strategic and creative communication.
• Embraces data-driven approach to social media strategy, using monitoring and reporting tools.
• Pursue, negotiate, and coordinate social media influencer visits, as well as building briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic.
• Utilize tools such as Social Native, Sprout to vet and integrate User Generated Content.
• Execute digital strategies to ensure maximum exposure for each Hotel on digital channels.

Digital Analytics and Reporting

• Provides monthly digital KPI, social media, and Revinate reports. Support with other marketing reports as needed.
• Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities.
• Provide an action plan for continuous improvement to digital marketing, social media engagement, channel mix and ROI optimization.

Desired Knowledge, Skills And Experience

• Three to five years of experience in a digital marketing capacity.
• Previous digital marketing experience, and hospitality and sales experience preferred.
• Experience with social media platforms, consumer engagement and strong awareness of the digital world.
• Excellent writing, presentation, and communication skills.
• Photography and video skills and an eye for aesthetics are a big plus.
• Influencer relations experience a plus.
• Knowledge of Canva, InDesign or similar creative production platforms to generate marketing collateral.
• Ability to multitask effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Ability to manage third-party agencies, partners, and vendors.
• Proficiency using Revinate or similar platform to manage email marketing campaigns.

We Offer a Wide Variety Of Benefits Including

At Waterton, we recognize that compensation and benefits are important not only to our associates but to their families as well.

• Competitive compensation and incentive program participation
• Full suite of benefits including Medical, Dental, Life, Disability, and even pet insurance
• 401K + match
• Generous paid time off, volunteer time off, and paid holidays
• A commitment to life-long learning through learning plans that include internal and external trainings, as well as consideration for tuition reimbursement.
• Hybrid work environment

Waterton welcomes all.

Waterton is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Outbound Hotels is a hospitality line of business under Waterton. The Outbound Hotels collection is a lifestyle hotel brand that is reimagining alternative lodging in beautiful outdoor destinations for today’s modern traveler. Outbound offers authentic, one-of-a-kind lodging that harmonizes with nature and outdoor adventure. Guests can enjoy knowledgeable and friendly service; fun and engaging experiences; and an environment that is thoughtfully designed, embraces its place, and celebrates its community. The Outbound Hotels collection includes the Virginian Lodge in Jackson Hole, WY, Sierra Nevada Resort in Mammoth Lakes, CA, with future properties in Stowe, VT and Oakhurst, CA near Yosemite National Park.

Learn more at www.outboundhotels.com.