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Posted June 27, 2023
Sorare

Digital Growth Marketing Specialist

Sorare
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Sorare is looking for a talented and motivated Marketing Specialist to join our growing team. This position will play a critical hands-on role in driving user growth for our NBA and MLB fantasy products. This position will be responsible for driving new customer growth through a variety of platforms, with a focus on optimizing acquisition metrics such as traffic, signup rate, cost per acquisition (CPA) and incremental GMV by campaign. In this role you'll work with the Growth Marketing team as well as cross-functional partners to implement the strategy while executing and optimizing a variety of digital campaigns.

You don't have to be an expert in sports, games or crypto to work here. What we look for is people who like to get things done, work in a growing company, take ownership and autonomy for their work, and want to contribute to a world class product.

Responsibilities

  • Strategically lead and efficiently scale paid customer acquisition strategy (online and offline) across channels including but not limited to: paid social, paid search, app campaigns, content marketing, organic referral, email, influencer marketing, podcast ads and video advertising
    • Key paid social channels include Tiktok, Twitter, Youtube, Meta, Snapchat
  • Responsible for reporting metrics and tracking goals against each campaign
  • Participate in the cost management and budget optimization of campaigns
  • Monitor cross-channel performance to identify budget optimization opportunities
  • Continuously evaluate integrated marketing campaign performance to refine and inform marketing approach
  • Support the implementation of MMM through cost and impression data integration
  • Ensure campaigns are executed in ways to enable incrementally and geo testing
  • Identify and launch new digital marketing channels
  • Coordinate campaigns in collaboration with agencies and vendors
  • Opportunity to develop into brand channels and brand strategy based on interest

Requirements

  • 2+ years of digital marketing or advertising experience
  • Experience with social ads including: Google, Facebook, Instagram, TikTok, Twitter, Microsoft, Programmatic (DV360, Adform, The Trade Desk, etc.) platforms and tools
  • Proven ability to accurately manage key campaign processes such as budget tracking, UTM set-up and tracking, and troubleshooting pixel
  • Must be detail-oriented and have an understanding of how to see a campaign through from start to finish
  • Familiarity with MMM and MTA
  • Experience with Appsflyer or related mobile attribution platform is a plus
  • Willingness to embrace experimentation and building new capabilities in a high growth environment
  • Strong quantitative, problem solving and analytical skills
  • Excellent written and oral communication abilities

The reasonably estimated salary for this role at Sorare ranges from $66,500 - $85,000, plus a competitive equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Sorare offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, vision, dental, parental leave, an unlimited vacation policy, 401(k) plan, fitness reimbursements, commuter benefits and contribution to lunch expenses!

Benefits

  • Health Care: Great medical, dental, and vision insurance coverage
  • Wellness Benefit: Sorare contributes to employees wellness (gym membership or ClassPass)
  • Commuter Benefits: Sorare contributes to the cost of your commute
  • Latest Tech: Sorare provides equipment such as laptop, monitor, etc.
  • Lunch: Sorare will contribute to their employees lunch expenses
  • Time Off: For US employees, we offer unlimited paid time off in addition to observed company holidays. For French employees, we offer 5 weeks of paid holidays per year in addition to the national holidays

Sorare is an equal opportunity employer committed to an inclusive and diverse workplace. All applicants will be considered for employment without attention to: race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status or any other basis prohibited by law.

As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.