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Posted June 27, 2023
Cliff House Maine

Marketing Manager

Cliff House Maine
York, ME, USA ⚠ [Archived] No Longer Accepting Applicants

Job Overview:

You will work in a team-oriented environment and fully support all marketing efforts directed by the Director of Marketing & Programming to generate revenues for the resort. Provide engaging customer service and support the branding and marketing efforts of the resort. You will also support the continuing effort to deliver distinctively different guest experiences and nurture lasting relationships with our customers.

Essential Functions:

  • Assist with implementation and execution of the annual sales and marketing plan.
  • Attend Revenue Optimization Calls weekly and provide marketing feedback and strategies based on resort pace.
  • Work with Director, Director of Sales, and Director of Reservations regarding promotions, programming, and compelling offers for the resort to the public.
  • Guide Social Media efforts, curate the guest story via contracted platform manager. Guide social media and responses under the guidance of Director of Marketing & Programming.
  • Guide review responses via contracted platform manager, with guidance from Director.
  • Participate in digital strategy calls and offer direction regarding SEO and PPC recommendations.
  • Work with departments on collateral designs and execution with manufacturer.
  • Participate in weekly and bi-weekly PR strategy calls.
  • Evaluate Media and social influencer requests and curate visits.
  • Work with PR Team on Media FAM coordination.
  • Participate in Media visits and entertainment independently or accompanied by Managing Director, Resort Manager, DOSM.
  • Participate in all departmental marketing strategy meetings.
  • Develop E-marketing messages and deploy, report ROI and performance.
  • Work with 3rd party developer on new projects, website updates and scheduled photo / video shoots under the direction of the Director of Sales & Marketing.
  • Be visible at community events and participate within the community to build partnerships as opportunities present themselves.
  • Promptly answer telephones and enthusiastically greet our guests with your personal spirit, however busy and whatever time of day.
  • Anticipate our guests’ needs and respond promptly.
  • Take initiative to go beyond the ordinary to resolve guest complaints and create loyalty.
  • Understand fully the hotel amenities, packages and promotions and provide recommendations on guest activities, attractions, and places of interest to media or guests.
  • Provide guidance, manage, and support for the administrative assistant position.
  • Produce accurate and timely reports that meet the needs of Director of Sales and Marketing and or Managing Director and Ownership.

Qualifications:

  • Flexibility. This is a demanding business and it requires you manage multiple priorities while meeting varying deadlines, but it’s also a lot of fun!
  • Experience. Previous experience passionately providing service to others and marketing support in a team-oriented environment, ensuring accuracy and attention to detail.
  • People Person. The best part of serving others is creating experiences for them that go beyond the expected.
  • Great communicator. Providing amazing experiences requires the ability to communicate fluently in English both verbally and through excellent written communication.

A qualified applicant is a “people person” who is flexible, can manage multiple demands, loves to serve others, and has proven computer, marketing, hospitality, and customer service skills.

NEEDED ATTRIBUTES

Excellent verbal and written communication ability, enthusiastic, flexible and a good sense of humor. Employees must fulfill their performance standards for this position and comply with policies, rules and procedures of the Hotel, including those set out in the Employee Handbook or otherwise communicated (verbally or in writing) to employees. The job description is intended to describe the general nature and work responsibilities of the position. This job description and duties of this position are subject to change, modification and addition as deemed necessary by the Hotel. Employees are required to comply with supervisory instructions and perform other job duties, responsibilities and assignments requested by supervisors, managers or other Hotel Officials.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.