Brand Manager - Chispa & Affinity Apps

We’re seeking a Brand Manager for specific focus on the Latine market within the Affinity team at Match Group. The ideal candidate will be a passionate, creative and a strategic thinker who lives and breathes multicultural marketing with a focus on the Hispanic demographic. In this fast-paced, high impact role, you will help us build marketing strategy and tactics for a new app.

Know where you belong.

Affinity is a division of Match Group that is home to online dating apps like BLK, Chispa, and Upward where singles can connect based on what they have in common. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas office 3 days/week.

How you’ll make an impact:

Continuing to shape and grow the Chispa brand by executing marketing programs and tactics to support product updates, PR, promotions, influencer marketing and community campaigns while building brand awareness and driving registrations of the app

Driving strategic insights, knowledge & trends about the Latine community and dating preferences

Assessing performance of brand efforts/campaigns and identifying new community-relevant opportunities/partnerships for building brand awareness

Supporting product marketing ideation, development and integration of product features into app

Developing & nurturing relevant partnerships and relationships for our brand

Beginning to end internal partnership with the brand & product teams as we develop and elevate the new brand throughout all touch-points, including advertising, research and in-app experiences

Driving the social media strategy, including channel + content strategy and brand voice, to create brand awareness and drive app downloads

Driving influencer marketing strategy and execution

Cross-functional business liaison with various teams including legal, media, performance marketing, product, & technology

We could be a match if:

You have an undergraduate degree in Marketing or a related field

You have a strong passion for the Hispanic Community

You are bilingual (English/Spanish required) and immersed in the Latino community and culture

You are a creative storyteller and content creator who is obsessed with all social media channels (TikTok, Instagram, Snapchat, Facebook, YouTube, Twitter and new ones to come!)

You have experience managing social media for a brand, including developing strategy, creative, building a community, and growing the channels through word of mouth

You have at least 4+ years of marketing/strategy experience, preferably for consumer mobile apps and/or consumer startups; agency experience is a plus!

You have a desire to build, make connections and are a social person, especially within the Latino community

You have experience leading influencer marketing programs

You have the ability to manage agency partners and cross-functional teams

You are a self-starter who is curious, scrappy and resourceful with the ability to develop and execute out-of-the-box ideas

You have analytical prowess and curiosity for understanding performance metrics and reporting

Ideally you have creative skills and knowledge of the Adobe Creative Suite including Photoshop (or other similar programs)

What’s the Team like:

In this role, you’ll report to our Sr. Director – Brand Marketing and work alongside the Affinity brand marketing team who is focusing on all our Affinity products

The members of the team are extremely collaborative and results-driven thinkers who are passionate about our dating products

Success on this team will require fantastic communication and relationship-building skills along with the ability to be creative and develop “scrappy” out-of-the-box ideas

#LI- LH1 #mogul

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug – Generous PTO and 15 paid holidays so you can unplug

Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

WFH Stipend – Hybrid/remote work allowance for full time employees to help you feel comfortable and efficient in your home office environment

Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.