Posted June 28, 2023
Senior Marketing Manager, 7 For All Mankind
7 For All Mankind
Los Angeles, CA, USA
⚠ [Archived] No Longer Accepting Applicants
Description
Role
This role will have a broad set of responsibilities and will be a key member of the marketing team. The individual will help to drive the brand marketing initiatives, support the wholesale and international partners and execute cross-functional programs that help drive revenue, traffic and conversion for all brand channels. They will work collaboratively with cross-functional partners including: Creative, PR, Social, Digital, Ecommerce, Retail, Wholesale, Buying, Merchandising, Visuals and Design.
Responsibilities
- Develop, manage, and tactically execute seasonal marketing campaigns to increase brand visibility amongst target consumers and influencers, as well as, create demand for 7FAM products.
- Partner closely with Social/Influencer team, identifying opportunities and helping to develop briefs within influencer programs
- Help develop social media and content strategies that align with each individual company initiatives
- Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest
- Ensure content marketing strategy, brand values and aesthetic are implemented and communicated across all channels (web, retail, wholesale, social, digital, and international).
- Coordinate with Global Marketing to align on seasonal programs, activities, key product initiatives, and distribution of creative assets.
- Support media team efforts to request and review vendor partner proposals. Develop marketing channel mix recommendations, conversion models, ROI forecasts and measurement plans.
- Exceptional budget management skills
Profile
- 5 years of related professional experience
- Familiarity or experience with retail and/or consumer marketing (preferred)
- Excellent communication skills, technical skills, and business acumen
- Skilled at managing multiple projects (budgets, resources, assets, information, and timelines)
- Exceptional ability to communicate and interface well across all levels of the organization
- Detail oriented, self-starter, proactive and highly organized
- A strong appreciation of fashion, style and design
Salary Description
$100,000 - $120,000
