Product Marketer

647352BR

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and messaging for IBM’s DNS and traffic steering solutions, to grow the market share for IBM NS1 SaaS offering. We are seeking a product marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. You will be part of IBM Software business unit and a key stakeholder in driving the future of IBM’s Software Networking business and PLG offerings.

The Product Marketer Will Be

• The market catalyst for Software Networking team, providing guiding views on buyers, competitors and market dynamics
• An influencer of product strategy and roadmaps to ensure product-market fit
• Respected by cross-functional peers for the ability to plan and execute go-to-market strategies including market moments and product launches
• A compelling storyteller who articulates clear and differentiated messaging, and influences analysts, customers, and partners towards IBM’s offerings
• The launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Active in customer conversations whether at events or in the field and online

Key Responsibilities

• Develop market and audience insights and a strong point of view by being an expert in the market and its products
• Build strategies, plans, and artifacts that aligns with business objectives and targets through the Marketing Business Plan
• Understand the personas (buyer, influencers) to deliver exceptional product experiences
• Bring the voice of the customer, advocating a point of view that serves their needs and differentiates our products from our competitors
• Build a product content strategy and quality client-facing product deliverables for inbound and outbound go-to-market motions
• Partner with other marketing functions to bring the product point of view to life through brand-to-demand campaigns
• Source prioritized client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to be used to strengthen messages in the market

Required Technical and Professional Expertise

• 5+ Years Product Marketing Experience

Preferred Technical And Professional Expertise

Experience working with software networking products and/or services

• Experience with SaaS or PLG offerings
• Knowledge of IBM's Automation portfolio

About Business Unit

IBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

This job requires you to provide your COVID-19 vaccination status where legally permissible.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.