Marketing Communications Specialist

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk.

Looking to grow your career? Being a Sony person means you are part of a global brand with global career opportunities. Write your next chapter with us.

We strive to help our colleagues grow and develop before recruiting new talent to our open positions, whenever possible. It all starts here. If this role matches your ambitions and skillset, start the journey here and apply. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.

Sony is looking for a Community Marketing Specialist who understands a breadth of digital channels and who is at ease working in a fast-moving environment and has experience growing SaaS market share in a product-led growth company. Working with cross-functional teams, you will support and execute marketing strategies to grow awareness, community, adoption, and engagement for Sony’s Ci Media Cloud (www.cimediacloud.com).

A... Marketing Specialist at Ci Media Cloud, you will be responsible for nurturing and engaging our online community while driving brand awareness and user education. Your primary responsibilities will include:

Responsibilities:

Community Management:

• Engage with the Ci community on social media platforms, by providing timely responses, updates, and fostering conversations.
• Monitor and respond to reviews on various platforms, ensuring excellent customer experiences and addressing any concerns or feedback.
• Identify and prioritize requests for new self-serve help resources and guidance to empower users to find solutions independently.
• Collaborate closely with the Customer Success team to align community efforts with customer needs and provide a seamless user experience.

Social Media:

• Work with Content Specialist to craft engaging social media content
• Perform social monitoring for trends, competitive positioning, and industry news
• Collaborate with Sony’s social teams to promote Ci on Sony Pro channels globally

Influencer and Ambassador Engagement:

• Assist in managing the influencer program, identifying, and nurturing relationships with influencers and ambassadors to amplify our brand reach and generate advocacy.
• Collaborate with the Imaging team on campaigns and opportunities, leveraging influencers to create engaging content that aligns with our brand.

User Education:

• Take ownership of the Ci Academy, serving as the project manager for educational content development and maintaining the Learning Management System (LMS) platform.
• Coordinate the development of additional educational collateral, such as tutorials, guides, and webinars, to support user education initiatives.
• Identify areas on the Marketing site where educational content can be promoted to enhance user knowledge and engagement.

Minimum Qualifications:

• Bachelor’s Degree, preferably in marketing, communications or business management, or equivalent experience in lieu of degree
• 1-3 years working in community marketing within technology, media, or similar verticals
• Experience in social media community management, including engaging with users, addressing inquiries, and moderating conversations.
• Familiarity and experience with influencer marketing, including identifying, engaging, and maintaining relationships with influencers and ambassadors.
• Experience with various digital marketing channels (e.g., email, website optimization, paid media, social, video, blog, etc.), or working with eCommerce companies and digital agencies

Preferred Qualifications:

• Ability to work directly with creatives, product, and communications teams to partner on campaigns
• Preferred experience in training and education design or working with Learning Management Systems (LMS), demonstrating your ability to create impactful educational content.
• Excellent communication skills, both verbal and written, with the ability to engage and connect with community members effectively.
• Self-driven ownership to meet and exceed goals and expectations
• Experience in a SaaS (Software as a Service) environment is a plus, showcasing your understanding of the industry and its unique requirements

Join our team as a Community Marketing Specialist and play a pivotal role in fostering a thriving online community, driving brand loyalty, and providing valuable education to our users. Your efforts will contribute to the success of our marketing initiatives and the overall growth of our brand.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.

Disability Accommodation for Applicants to Sony Electronics, Inc.

Sony Electronics, Inc. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [email protected], or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.

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