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Posted June 29, 2023
Mars

Performance Marketing Manager

Mars
Newark, NJ, USA ⚠ [Archived] No Longer Accepting Applicants

Newark, NJ

Hybrid

The M&M’S Performance Marketing Manager is responsible for driving traffic and sales for the M&M’S digital business (mms.com) in the US. They will define growth opportunities (occasions, media, partnerships, etc.), and use a data-driven approach to maximize strategic decision-making for the performance of the channel.

This role will manage the paid media budget, including online performance-based marketing channels (e.g. search, social, display/retargeting, affiliate, podcasts, etc.), and more traditional offline marketing channels (e.g. PR/Influencer, print, direct mail) for our US digital business. This associate will also oversee the day-to-day partnerships with our media agencies and will collaborate cross-functionally with internal teams. Lastly, this associate is responsible for regular communication on performance trends & results.

What are we looking for?

  • Minimum of a BA/BS in Marketing or Business Administration
  • 5+ years of digital marketing experience at a similar level
  • Hands-on experience with DTC acquisition marketing initiatives (Google, Meta/Facebook, etc.)
  • Demonstrated experience managing large -scale annual media/acquisition budgets, including forecasting and budget allocations.
  • Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand’s character and position
  • Demonstrated success implementing, monitoring, measuring, and recommending course-correcting marketing initiatives.
  • Experience working with, and overseeing, external media, PR, and marketing agencies.
  • Ability to make business decisions using data and test-and-learn approach.
  • Experience with web analytics tools such as Google Analytics and Omniture/Adobe Analytics
  • Creative thinker, with strong analytical skills
  • Excellent written, verbal, and interpersonal communication skills

What would be your key responsibilities?

  • Ensure execution of the marketing strategy and plan, including using data to make decisions and propose new tactics for business growth.
  • Development of promotional strategies and management of promotional calendar and related activations for US Digital.
  • Collaborate with US Digital leader and other global Digital team members for creative assets, promotions, customer service, supply chain, and business development.
  • Regular monitor, analyze for trend, recommend improvements, and reporting of performance against marketing KPIs (current plan and prior year) for sales channels
  • Serve as subject matter expert, maintaining awareness of best practices, industry trends, benchmarks, and competitive activity.
  • Handle day-to-day management/accounting of marketing budget and accrual process.
  • Contribute to annual marketing strategy and lead planning processes as needed.
  • Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with the Five Principles

What can you expect from Mars?

  • Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.