Director, Growth Marketing

About The Role

As the Director, Growth Marketing, you will be a key leader who shapes how potential patients learn about Synapticure, meet our care teams, and engage in the delivery of personalized services including care coordination, insurance and benefits navigation, genetic counseling, specialized physical and behavioral healthcare from our expert providers, and access to clinical trials and emerging therapies.

You will be responsible for the entire customer experience from acquisition to retention by executing our strategy across a range of channels, and generating insights to inform how Synapticure’s will continue to grow patient volume and services. You will build, oversee and optimize the conversion framework and processes for our patient acquisition efforts—supercharging growth by constantly testing and learning about successful pathways to patient engagement and acquisition at every stage of the funnel.

The ideal candidate has experience working in digital health, with responsibility for growth (product or marketing) in both B2B (e.g. payers, providers) and B2C (e.g. patients and advocates) go-to-market strategies, and is solutions-oriented, resourceful, and creative with an interest in working at a fast-paced, dynamic startup environment, and driving projects from concept to completion.

About Synapticure

Synapticure launched in early 2022 to serve individuals living with ALS, and we continue to expand our care for additional neurodegenerative diseases including Parkinson’s Disease. Remote by design, we are backed by Google Ventures, Optum Ventures and other top healthcare investors.

Synapticure aims to give all patients living with neurodegenerative disease access to the best care while fueling the advancement of personalized treatments. We do so by creating a guided journey for each patient, their caregivers, and family that educates and empowers while navigating the complex challenges facing patients and facilitating access to critical tests and leading experts. With our patients’ consent, their de-identified data is then used to both inform personalized treatments for patients today and to speed the development of new targeted therapies. Synapticure serves patients in all 50 states and the District of Columbia.

Over the next year we’ll be growing quickly to serve thousands of individuals and their families per year; to achieve this, we require effective, knowledgeable, and compassionate team members who are eager to build a new standard of care for individuals living with neurodegenerative diseases.

Responsibilities

• Partner with the Synapticure Leadership team to craft acquisition and retention strategies, and implement them day to day
• Activate and monitor paid acquisition strategy across channels
• Implement growth performance reporting to support testing and future optimization of campaigns across all channels
• Collaborate with Product, Clinical and teams to execute cross-functional strategies
• Proactively source, pilot and measure new marketing initiatives including social media, influencer, non-profit partnerships, and other stakeholders
  
  

Requirements

• 5+ years of growth and acquisition marketing experience, including budget and vendor oversight
• Strong understanding of growth marketing with an interest in paid advertising
• Willingness to build from the ground up and implement your strategies (we’re a scrappy startup!)
• General understanding of Growth KPI's- CPA, CTR, CVR, etc
• Expert understanding of how outbound outreach, including email, text, phone, mailers and optimal use of incentives to enroll patients, especially seniors and caregivers of patient; must also have basic familiarity with the regulatory requirements for enrolling patients
• Understanding of CDP and CRM strategies in the HIPAA and Master Patient Index environment, and techniques and platforms like Segment/Twilio, Braze, or Salesforce
• Proven track record of data-driven and analytical work
• Strong leadership, self-starter, and collaborative qualities
• Critical thinking skills with a growth-oriented mindset (Creative mindset a plus!)
• Experience with Excel, Google Sheets, and Google Slides
• Appreciation for and interest in applying modern and evolving AI techniques, including tools like ChatGPT for content development and QA, and predictive modeling with modern tools like AWS ML