Associate Director - Entertainment and Content Marketing

The Associate Director of Content will be responsible for working with the Director of Content, and larger Content team, to manage the client & partner relationships, leveraging and maximizing all media investment to create custom media and content opportunities for clients.

The ideal candidate will be meticulously organized, professional, dynamic, results-driven and enjoy a fast-paced environment that is evolving to meet the needs of our blue-chip clients. Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production are a nice to have, but not required.

Qualifications

• Minimum 5 years’ experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.
• Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
• Highly-organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
• Successful track record in meticulous account management and superior client service
• Constant professional demeaner amongst colleagues and clients, from entry thru executive levels
• Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
• Demonstrated ability to understand business challenges and formulate effective programs that improve business results. Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
• Proven success in custom concept development, production oversight, and working with major media companies and talent
• Ability to travel and work outside of business hours as-needed
• A thorough understanding of marketing communication channels (including digital, paid social, and experiential).
• Bachelor’s degree (communications, advertising, media or related field preferred)

Responsibilities

Strategic & Functional Lead

• Implement TCC’s annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners
• Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Director and team for consideration
• Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)
• Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas
• Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts
• Consistently support the Director and Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners

Execution

• Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics – including running point on day-to-day execution of custom content programs
• Manage internal and external work streams and production process for assigned projects
• Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties
• Manage various status updates and support materials to ensure successful communication with clients and agency partners on a consistent basis
• Serve as the lead point of contact for clients, media partners and integrated agency teams to oversee execution of multiple programs across a calendar year, while ensuring that deal terms are effectively translated into legal agreements
• Spearhead the development and oversee the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences
• Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program activation (in collaboration with Marketing Sciences team)

Team Management

• Reporting directly to the Director, you may also support the Group Director directly based on assigned projects and client initiatives.
• Oversee development and growth of direct report(s)

Thought Leadership

• Offer support to TCC Leadership on new business pitches and marketing collateral on an ad hoc basis; the ideal candidate should be willing and able to pitch in when needed
• Provide POV for clients and team members on new technologies and vendor partners

Requirements

• Minimum 5 years’ experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.
• Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
• Highly-organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
• Successful track record in meticulous account management and superior client service
• Constant professional demeaner amongst colleagues and clients, from entry thru executive levels
• Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
• Demonstrated ability to understand business challenges and formulate effective programs that improve business results. Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
• Proven success in custom concept development, production oversight, and working with major media companies and talent
• Ability to travel and work outside of business hours as-needed
• A thorough understanding of marketing communication channels (including digital, paid social, and experiential).
• Bachelor’s degree (communications, advertising, media or related field preferred)

Compensation Range: $70,000 – 125,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.