Senior Public Relations Specialist, US

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Senior Public Relations Specialist, US

Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job foryou.

As the Senior Public Relations Specialist for Brand Expedia in the U.S., you will be responsible for supporting consumer PR strategy and execution for leading travel brand Expedia. You’ll be tasked with developing and carrying out creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media. You will work closely with stakeholders within the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences. You will act as an invaluable advisor on high profile marketing campaigns, storytelling opportunities and risks to the brand.

In this role, you will possess a strong understanding of the business, consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia as the world’s most-loved travel brand.

You’ll be based in Los Angeles, reporting to the Head of Expedia PR for the U.S. (based in Seattle, Washington) and work closely with the global Communications and Marketing teams. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

What You’ll Do

• Support the development of strategic story angles and PR initiatives that will result in standout coverage for the Expedia in the U.S., including campaign ideation, project management, media relations strategy, development of press materials, and more
• Develop and implement integrated communications plans that support Brand Expedia objectives, working closely with Expedia social media and influencer teams and the broader marketing and communications teams
• Responsible for working closely with the U.S. media relations on strategy across earned, owned and paid channels within PR’s remit
• Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling
• Responsible for maintaining PR editorial/activity calendars for Expedia U.S.
• Use and analyze data and insights to inform storytelling and support business initiatives
• With the global crisis team, manage reactive PR issues that influence perceptions of the brand and impact the greater Expedia Group business
• Work with PR agencies and other vendors on campaign development and execution
• With the North America Media Relations team, manage press trips and media events
• Responsible for monitoring all industry and competitor media coverage, including development of coverage reports, drafting status reports, and providing business event progress and reports as they occur
• Responsible for managing project/campaign timelines, developing workbacks and monitoring budgets

Who You Are

• Proven 5+ years' experience in a media relations or PR role in a consumer agency environment
• Strong experience in media relations possessing excellent understanding of media landscape, and key consumer media contacts across print, online and broadcast media outlets.
• Previous experience in the travel industry is a plus
• Exceptional teambuilding and interpersonal skills - including the ability to represent Expedia Group at the highest levels internally and externally
• Ability to manage changing requirements as well as having outstanding project management and organizational skills
• Excellent written and verbal communication skills
• Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia
• Ability to think creatively and adapt quickly to match the travel landscape
• Able to handle fast-paced environments, with quick-turn timelines
• Social media and influencer experience preferred
• Consumer product and/or travel industry experience preferred
• Issues/crisis management experience a plus
• Demonstrated experience in highly matrixed organizations a plus
• Fluent Spanish and English speaker a plus

The total cash range for this position in West Hollywood, CAis $ 146,000 to $ 204,500. Employees in this role have the potential to increase their pay up to $ 233,500 , which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.