Director of Marketing & Public Relations

Company OverviewOne of the fastest growing and iconic hospitality companies in Austin is looking for a Director of Brand & PR to lead their marketing department and represent all that embodies Whim Hospitality and Camp Lucy. This Inc 5000 company is known for making the impossible, possible, and curating #whimjoy for customers and employees alike.

Whim Hospitality employees are known for dreaming big, working smart and creating the most memorable experiences for Austin’s largest live events. In addition, Whim Hospitality manages a luxury wedding venue and resort, Camp Lucy, a fine-dining restaurant, Tillie’s, and the oldest hotel in England, The Old Bell Hotel. Also, in the works is a new spa to be open in 2024 located at Camp Lucy Resort.Job Summary:The Whim Hospitality Director of Brand & PR should be a highly organized, self-motivated individual who is accustomed to working in a family run – high growth company. They will be creative and love to collaborate with other decision makers. As a boss they will be fair, kind and results driven. This person will need to know how to structure themselves and staff. Every day brings its own personality and things to prioritize. This person will learn the brand and will successfully grow it into a recognizable brand globally. This position will office at the idyllic Camp Lucy Resort in Dripping Springs, TX 78620 full-time, and currently will report into ownership.Responsibilities and DutiesPlanning, implementing, and initiating marketing plans with ownership for the success of Camp Lucy and Whim HospitalityAssisting in maximizing revenues and creating dynamic plans to increase exposure and business levels.Ensure all brand standards are followed through all channels and establish new standards as needed.Bi-weekly and monthly reporting on marketing effortsEstablishing KPIs with the Controller and presenting the dashboard of the resultsEnsuring weekly marketing content for PR firm partner Giant NoiseManaging influencer relationships which entails standards of expectations and scheduling of visits and postings.Create engaging on-brand content across all channels.Research and stay up to date on all social media outlets, online platforms, and trends.Assist in cataloging photography and assets.Maintain and oversee the success of the websites.Promote internal events, sales initiatives, and general happenings within the company.Manage all collateral, branded graphics, and advertisements created by our graphic designer or contract companies.Work closely with leadership teams on marketing needs.Curate all written material for the websites, advertisements, and press releases with the company voiceVet and recommend advertorials, directories, local guides, and partnership opportunities.Management and training of marketing staffOrganization and management of marketing assetsExecute press releases and pitches to the media.Track company press, features and awards and capitalize on any publicity.Write Any necessary press releases and oversee PR campaign goals, timeline, and deliverables.Track ROI on initiativesManage relationship with digital marketing company.Manage relationship with PR and website development companies.Assist with other projects as needed.Qualifications and SkillsFive to seven years’ experience in public relations, social media marketing, and marketing communicationsLuxury hotel, weddings, spa, restaurant, and hospitality experience is preferred.A university degree in journalism, business marketing, communications or equivalent experience in public relations or journalismProven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.Proficiency in leveraging social media networks and analytics.Strong and effective interpersonal skillsStrong team management skillsDirect and current knowledge of digital marketing strategies and updatesDirect and current knowledge of back-end website workingsAbility to manage a team effectively and multiple projects simultaneously.Ability to distill Whim Hospitality into a relatable and iconic brand.Experience with working with agencies and PR firmsExperience creating and implementing branded events.Benefits and Perks

:Health, Dental and Vision Insurance120 Hours of flexible paid time off + 9 paid HolidaysEmployee discount at resort and restaurantFlexible and creative working environmentDoes this job description have you dancing in your chair? Bring on the #whimjoy, we’d love to hear from you. Please be prepared to share an online portfolio showcasing past work.Powered by JazzHR

PI222919360