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Posted July 03, 2023
Avocados From Mexico

Senior Digital Marketing Manager

Avocados From Mexico
Irving, TX, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary

At Avocados From Mexico®, we nurture hearts to live life deliciously. The Senior Digital Marketing Manager is an exciting and critical role on the Marketing team that leads our brand building and innovation efforts across all digital channels. This person will push the boundaries, seek out new opportunities, and flawlessly execute digital campaigns to drive deeper brand engagement with our consumers. These digital marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs. other avocado brands or origins for the ultimate goal of increasing overall value for the brand and product as well as driving consumption with consumers.

Reporting to the Director of Brand Marketing, the Senior Digital Marketing Manager is responsible for developing digital strategies and programs and implementing those campaigns and activations across multiple digital channels and platforms (owned and paid). The Senior Digital Marketing Manager will manage one direct report, an Associate Manager of Digital Marketing, and will be responsible for coaching and growing talent while exhibiting an ‘All For One’ mentality to support the Marketing team’s success.

Responsibilities

  • Lead the planning and development of the brand digital strategy across our strategic pillars: Brand, Tentpoles, Health & Wellness, and Education
  • Build the brand’s social content calendar and influencer strategy in partnership with the digital agency
  • Develop the material to communicate the digital thinking, strategies, and campaign results to supervisor and to other stakeholders within the organization, demonstrating a high level of strategic thinking in all.
  • Oversees the execution of all digital marketing campaigns and activations for tentpole programs including Super Bowl, Cinco de Mayo, OND, and Summer, working collaboratively with cross-functional departments
  • Execute digital marketing campaigns for our strategic pillars including Health & Wellness and Education
  • Orchestrate the execution of omnichannel digital campaigns across all digital channels and platforms, including but not limited to websites, social media platforms, CRM, etc.
  • Monitor and evaluate campaign results extensively and extract actionable insights to improve the performance of our campaigns on an ongoing basis.
  • Manage several projects simultaneously and maintain schedules, budgets, asset testing, and all project details to ensure all teams are working towards a successful campaign execution.
  • Manage the production of digital content in multiple formats for web and lead front-end web development projects for a variety of digital campaigns from briefing to completion.
  • Deliver future-focused innovative thinking by staying up to date on current and emerging digital trends, best practices, and technologies.
  • Evaluate emerging technologies and provide recommendations for adoption where appropriate.
  • Manage multiple agencies and tech partners on the execution of multi-areas campaign with common objectives.
  • Participate in the Education Committee and Metrics Committee as the Marketing team representative
  • Coach and supervise one direct report on day-to-day activities and career development
  • Additional responsibilities as needed.

Skills/Qualifications

  • Strategic thinker with exceptional critical thinking skills.
  • Excellent communication and presentation skills
  • Strong influence skills to articulate the digital POV and gain alignment across the organization.
  • Performance-driven with a passion for driving impact and results
  • Advanced understanding of digital media and interactive platforms associated with business models.
  • In-depth understanding of web/online communications strategy and the latest technologies.
  • Knowledge of performance marketing and the web development process.
  • Exceptional project management skills with the ability to manage multiple projects and timelines.
  • Well-organized and detail oriented.
  • Strong budget management skills
  • Ability to manage multiple agencies and stakeholders. Cross-functional collaborator that forms strong working relationships within an internal and external team.
  • Thrives in a fast-paced environment while being adaptable, resilient, and resourceful.
  • Energetic, innovative, creative, and flexible.
  • Growth mindset and ongoing learner; exhibits insatiable curiosity and an interest in self-improvement.
  • Must be able to travel up to 20%.
  • Bilingual is a plus, but not required.

Education/Experience Requirements

  • 7-10 years of experience working in top-tier ad agencies and/or client-side brands with at least 5 years of experience in digital marketing required.
  • Bachelor’s degree required. Major in Marketing or Advertising is a plus.