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Posted July 06, 2023
Canyon Ranch

Resort Marketing Manager

Canyon Ranch
Tucson, AZ, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

Canyon Ranch is the leader in Wellness Guidance. We’ve been inspiring people in finding their “well way of life” at our world-famous resort destinations since 1979. Our guests experience lasting transformation through curated pathways that answer their wellness intentions. We deliver personal guidance from world-class experts in health & performance, food & nutrition, spa & beauty, fitness & movement, and mind & spirit that inspire proven, lasting impact on Canyon Ranch guests as they pursue their well path.

As a trailblazer and leader of the integrative wellness lifestyle, we offer immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts, a wellness retreat in Woodside, California and the largest day spa in North America at The Venetian Resort in Las Vegas.

Responsibilities

WHAT YOU'LL DO AT CANYON RANCH

Reporting to the Marketing Director, this individual is the Tucson marketing expert. This experienced marketing professional will act as the marketing lead for Tucson and be an integral member of the corporate marketing team. This motivated and outgoing person will build relationships across the property to ensure they are aware of what is happening on the property and how our guests are feeling. They will partner with other marketing functions in the following areas: marketing to drive awareness in key source markets, journalist/influencer on-property management, on-property content capture, development and execution of on-property collateral, and brand experience development.

This position is full-time and onsite at our Tucson, AZ location.

Essential functions and duties of the role will include:

  • Marketing Operations:
    • Ensure guidelines for promoting internal and external featured experiences and guest experts are adhered to.
    • Partner with corporate and property operations to execute key branded experiences.
    • Work with property operations teams to ensure standards are in place and adhered to for a consistent guest experience; i.e. menus, collateral unique guest touch points.
    • Partner with property operations to manage and respond to relevant review platforms, e.g. TripAdvisor and Google.
    • Work collaboratively with Lenox and Woodside marketing to share OneRanch best practices.
    • Partner with operations, sales, and HR to ensure guest-facing and employee-facing collateral is on-brand.
    • Partner with the content team to develop efficient and innovative ways to meet the collateral needs of the properties.
  • PR and Influencer Management & Content Capture:
    • Partner with PR/Social teams, Wellness Guides, and Operations to ensure journalists, influencers, and other VIPs are appropriately managed pre-stay, while on-property, and post-stay.
    • Partner with on-property teams and the social team to ensure there is consistent content capture on-property to feed social and other channels.
    • Work closely with the Brand Marketing Director and Tucson Executive team to coordinate internal communications, disseminate key messages, and keep colleagues informed of brand and property developments.
  • Drive Property Awareness and Booking:
    • Work with Marketing Director, Programming, and Sales to help develop and execute marketing plans to drive property awareness and occupancy.
    • Ensure Tucson marketing plans are aligned to the overall brand marketing plans and reflect the unique nature and attractions of the Tucson property.
    • Collaboratively establish local community relations plans to address each property’s needs as needed.

Qualifications

WHAT YOU'LL NEED TO BE SUCCESFUL

Successful applcants for the role will have the following:

  • Minimum 3+ Years of experience in Marketing in a Project Coordinator or Project Manager equivalent
  • Marketing degree or equivalent years of experience
  • Strong understanding of Hotel or Resort experience in an operational setting
  • Ability to develop and maintain a budget and expense goals.
  • Empathy for guest concerns and awareness to resolve issues with high level of service
  • Controls expenses to meet budget guidelines. Proficient skills in Microsoft office applications including Word, Excel, PowerPoint, Adobe Pro, WorkFront and Outlook.
  • Valid Driver’s license and acceptable driving record

What You’ll Receive As a Colleague

  • Competitive salary and benefits package, including health, dental, and vision insurance, 401k matching, and paid time off
  • Partner and collaborate with world-class experts in the fields of health, fitness, spa and spirituality
  • YouPlay - Exclusive access to Canyon Ranch amenities and discounted programs at our properties
  • A supportive and collaborative team environment
  • Opportunities for professional development and growth

This position is full-time and onsite at our Tucson, AZ location.

Canyon Ranch is a 14-time winner of Travel + Leisure’s Best Spa Award, a winner of the LUX Life Magazine Most Pioneering Holistic Health & Wellness Resort Award and Conde Nast Traveler Readers’ Choice Awards, an 11-time recipient of the Condé Nast Traveler Best Destination Spa Award, and both wellness resorts were named in the 2019 U.S. News & World Report Best Hotels rankings.

We are proud of our ability to help transform lives. It motivates us. It energizes us. It fulfills us.

Are you ready to join our cause?