Brand/ Content Manager
Contract Position
Brand Manager/Content Manager for Emerging Natural Hair Brand
Glow by Daye is seeking a highly motivated Contract Brand Manager/Content Manager to join our team and take charge of curating and creating compelling content. As a brand manager/content manager, you will play a crucial role in shaping our brand's image and driving its success. Your key responsibilities will revolve around overseeing content creation, working with influencers, managing photo shoots, developing everyday social media content, executing advertising campaigns, and coordinating email marketing initiatives.
Responsibilities:
1. Content Strategy and Creation:
- Develop a comprehensive content strategy aligned with the brand's vision, target audience, and marketing objectives.
- Curate, create, and manage engaging and high-quality content across various platforms, including social media channels, website, blog, and email newsletters.
- Ensure content is on-brand, consistent, and aligns with the brand's voice and guidelines.
2. Influencer Collaboration:
- Identify and build relationships with relevant influencers and brand ambassadors in the hair and beauty industry.
- Collaborate with influencers to create engaging and authentic content that promotes our brand and products.
- Manage influencer campaigns, including negotiation, contracting, and tracking performance.
3. Photo Shoot Management:
- Plan and coordinate photo shoots to capture visually appealing and impactful images for marketing campaigns, social media, and website.
- Collaborate with photographers, stylists, models, and other creative professionals to execute successful photo shoots.
- Ensure that all visual content aligns with the brand's aesthetic and marketing goals.
4. Social Media Management:
- Develop and execute a social media content calendar, ensuring a consistent presence across platforms (e.g., Instagram, Facebook, Twitter, YouTube).
- Create engaging and shareable content for social media, including posts, stories, videos, and live streams.
- Monitor social media trends and analytics, adapting strategies to maximize reach, engagement, and conversion.
5. Social Media Advertising:
- Plan, execute, and optimize social media advertising campaigns to increase brand awareness, drive traffic, and generate conversions.
- Analyze campaign performance metrics and adjust strategies as needed to maximize return on investment (ROI).
6. Email Marketing:
- Develop and implement email marketing campaigns, including designing templates, crafting compelling copy, and managing subscriber lists.
- Create targeted email content to drive customer engagement, promote product launches, and support promotional activities.
- Monitor email marketing metrics and implement strategies to improve open rates, click-through rates, and conversions.
Great position for a self-starter, independent worker and resourceful individual. Someone that is looking to bec
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) is preferred
- Experience as a Brand Manager, Content Manager, or similar role in the beauty or fashion industry is preferred.
- Strong understanding of social media platforms, content creation, and digital marketing strategies.
- Experience in working with influencers and managing influencer campaigns.
- Excellent written and verbal communication skills.
- Proficiency in using social media management tools, analytics platforms, and email marketing software.
- Creative mindset with the ability to develop innovative and visually appealing content.
- Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
- Familiarity with the hair and beauty industry is a plus.
Join our dynamic team and significantly impact our hair brand's success by driving engaging content creation, influencer partnerships, and effective marketing strategies. Apply now and showcase your expertise in shaping a brand's identity and captivating audiences with compelling content.
