Senior Director of Earned Media

Who we are

BMF is a collective of Cultural Engineers headquartered in NYC with offices in Miami, Los Angeles and London. We are a global, full-service integrated marketing agency, specializing in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations. We constantly strive to expand our offerings as an agency.

We want you to be part of a dynamic and creative team where you will have the opportunity to show customers a different way to look at the ordinary. We are vanguards in creative strategy and experts in leveraging emerging trends in music, art, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies from 2016 through present.

Does this sound like you?

As a Senior Director of Earned Media at We Are BMF, you will build, execute and scale cross-functional programs or integrated marketing campaigns while also leading cross disciplinary teams. You are a proven collaborator who is solution and detail oriented. You are an incredibly self-motivated, high energy individual who can function in a high demand, performance driven environment. You are a knowledgeable, active leader with a deep passion for storytelling, and a generalist with broad interests.

You will partner with our top-tier roster of clients, crafting messages and cultivating relationships with key media using your out-of-the-box thinking to develop concepts and story angles as part of big-picture strategies. Under your leadership, your team will grow into industry-leading communicators.

Key Responsibilities

Client Relationship Management:

• Advise and influence key stakeholders at all levels.
• Supervise the compilation and management of all relevant materials for weekly reports, activation decks, post-event case studies/recaps, required client follow-up, and integrated project / campaign status documents.
• Working hand-in-hand with creative and strategy teams to ensure success of all campaign elements
• Supervising and managing client accounts by communicating with We Are BMF Partners / Senior Leadership to track client and vertical goals, reviewing campaign performance, and making adjustments as needed

Ideation & Strategy:

• Guide campaign development by aligning audience insights and client goals to develop comprehensive strategies in both short and long term
• Support cross disciplinary departments in the strategy / creative development and planning and bring to life the most effective storytelling for top-tier brands and brands on the horizon
• Create and oversee creation of client decks, presentations and strategy / program overview documents, participate in crafting pitch and presenting to clients.
• Able to ideate innovative, multichannel approach campaigns

Media Relations:

• Cultivate relationships with tier A media
• Develop attention-grabbing pitches relevant to industry trends and insights

Leadership:

• Supervise, train and inspire talented, high-performing direct reports and cross disciplinary project teams.
• Contributes to building a team environment that facilitates: mutual respect and partnership across functions; strategic thinking; appropriate risk taking; open lines of communication between team members, on-going performance feedback, professional development, and adherence to agency policy.

Business Development:

• Contribute to new business proposals and pitches including meeting with prospective clients and copywriting for select proposals in collaboration with division leads and new business lead
• Identify opportunities to organically grow existing business

Requirements:

• 8+ years’ experience leading a broad range of lifestyle accounts (food & beverage,, travel, hospitality, design/architecture, spirits, CPG, fashion, beauty) for both legacy brands and startups
• Creative and motivated by team success
• Strong strategy background as a big idea and tactical partner for clients
• Ability to craft and execute strategies incorporating PR, social media, influencer and experiential KPIs in planning
• 5+ years’ managerial experience coaching, fostering career development for teams of at least 2-3 direct reports
• Strong roster of media relationships in tier A outlets
• Ambitious strategist with a healthy balance of mentor and doer mentalities; Comfortable with “hands-on” management of tasks, and proven ability to manage multiple, competing priorities simultaneously

What we bring to the table:

• A fast-paced, creative and collaborative environment with supportive leadership.
• An international portfolio of clients and recognition as an award winning integrated global creative marketing agency
• A culture that values ideas and innovation from everyone at every level.
• An environment that celebrates and believes in diversity and inclusion, while also putting equity towards the cause
• On-going professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental, 401K, Transit Check, Flex Spending and unlimited time off.

To apply, please send your resume and cover letter to [email protected] or apply directly through LinkedIn.