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Posted July 07, 2023
SharkNinja

Brand Marketing Manager - Ninja Kitchenware

SharkNinja
Needham, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This role is based in our Needham, MA headquarters and is hybrid with 2-3 days per week onsite

Position Overview Lead the development and execution of all GTM (Go-to-Market) plans for Ninja Kitchenware across a growing number of product categories. Collaborate with cross-functional teams to build holistic marketing plans for our new and core products. Ensure sales readiness and launch excellence to deliver high rate of sales for our brands.

Key Responsibilities

  • Become a category expert, understanding price, positioning, competitive landscape, and market needs. Translate category insights into marketing actions.
  • Rally cross-functional partners behind the goals of the category, helping teams translate ideas and insights into actionable plans and assets.
  • Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand and that will drive high purchase intent.
  • Collaborate with consumer insights to identify the right validation path for our messaging, story and assets and leverage those insights to deliver best-in-class messaging.
  • Oversee the execution of photo shoots, packaging, web content, digital and social advertising, influencer campaigns, PR, SEM, CRM, in-store displays and more.
  • Work with media partners to create comprehensive media plans, ensuring right allocations of spend against right products to drive category success.
  • Identify gaps and opportunities in market and regularly pressure test teams to deliver extraordinary results (IE assortment, pricing, content)
  • Own in-market performance, tracking performance over time and leveraging key learnings to continuously improve and provide recommendations to the business.
  • Serve as liaison and support for international teams, communicating the value proposition of our products and developing the marketing tools to support our products globally.

Key Functional Skills/Knowledge

  • Comfortable presenting to all levels of the organization.
  • Ability to synthesize complex data into compelling consumer benefits and stories.
  • Team player who can walk through walls and make friends along the way.
  • Capacity to think at a holistic and strategic level across the global business.
  • Strength in influencing, conflict resolution, and creative problem as team.
  • Developing strong cross-functional relationships to include: creative services, commercial analytics, media, content, product development, culinary, strategic sales, category management, international.
  • Strong research and analytical skills, to be able to draw conclusions.
  • Project management and ability to prioritize multiple projects at once.
  • Biased toward action.

Requirements:

  • 3-5 years of prior consumer product marketing experience required, preferably with direct responsibility of brand strategy, messaging, and commercialization strategy and execution.
  • Bachelor’s degree in marketing, or equivalent field required. MBA preferred.
  • Experience leveraging consumer insights to develop effective marketing programs.
  • Experience in creative strategy development, advertising and launching new products.
  • Global/international marketing experience preferred.

At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

  • Lead us to be “RARELY SATISFIED”
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT”

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/can... do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by state or federal law. SharkNinja will consider reasonable accommodations consistent with federal, state, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture.