GM Defense Marketing Manager

Job Description

About GM Defense:

General Motors has been a proud supporter of the U.S. military for more than a century. From supplying goods and materials when our manufacturing might was called upon during the First and Second World Wars, to operating as GM Defense from 1950 to 2003, GM has answered America’s call in support of the Department of Defense. Returning to the national security space in 2017, GM Defense is again backed by the power and scale of our parent company.

Leveraging GM’s global design, engineering, and manufacturing capabilities, as well as the benefits of a global supply chain, GM Defense provides an unprecedented combination of world-class scale and fast-to-market flexibility. Delivering cutting-edge advancements in integrated vehicles, power & propulsion, and mobility & autonomy solutions to global defense, security, and government markets, GM Defense is driving the future of military mobility by leveraging the best-in-class capabilities of GM for unmatched innovation, proven performance, and breakthrough life-cycle economics.

Why Work for Us:

The GM culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open workspaces and virtual connection platforms to inspire productivity and flexible collaboration. We are proud to support employee volunteer interests and make it a priority to join in efforts that give back to our communities.

Overview:

General Motors Defense LLC (GMD) is seeking a Marketing Manager to support brand management, advertising, social media communications, and public affairs initiatives within the Government Relations and Communications function. This is a critical role for GMD and requires a candidate who is proactive, action-oriented, creative, a skilled writer, and willing to quickly immerse him/herself in the business to produce results.

The Marketing Manager is primarily responsible for the development and execution of the GMD brand, social media strategy, website management, and collateral in support of business priorities. This individual must have the presence to influence and drive action across a diverse set of internal and external constituents, and the agility to multi-task in an ever-evolving environment through their key areas of responsibilities.

The candidate must be willing to grow their understanding of the national security government market, international defense market, and intersection with GM commercial operations. The Marketing Manager must collaborate with a wide range of business, marketing, and communications leaders to drive both an active strategic and tactical approach to marketing and brand management across the organization – ensuring GMD strategic messages are executed in a manner that gains the most visibility and results for the organization.

Additional Job Description

Key Areas of Responsibility:

• Design, marketing, brand management, and advertising support: lead all aspects marketing and advertising from storyboards to project completion; work with GMD Government Relations & Communications team to outline strategy and project ownership; collaborate with vendors on photography/videography sessions, design, and content development
• Social media: develop and execute a robust social media campaign, ensuring channel are active and updated with relevant information that align with business priorities
• Company branded collateral: lead for all branded consumer-purchased materials and give-a-ways, ensuring brand alignment on all items and developing a robust inventory
• Website management: manage all aspects of the GMD website
• Tradeshow and events: lead for show and onsite event content and collateral; support GMD events, including site activities, customer/government visits, all-hands, and other events relevant to the business
• Crafting communications content: support GMD Communications leadership to hone campaign messaging as appropriate to support public affairs activities; serve as additional staff writer and content creator (e.g., backgrounders, presentations) to support these efforts
• Document and content library management: create clearinghouse for all GMD content to be stored and filed, accessed, and referenced
• Budget and program management: support third-party vendor relationships (PR agencies, consultants, filing purchase orders, etc.)
• GMD Liaison: serve as a GMD liaison to GM Corporate Marketing and Design (including Design, Historians, Brand managers, etc), in partnerships with GMD Communications leadership, as well as other businesses; partner with other PR leads to drive “one company” opportunities
• Other duties as assigned
  
  

Candidate Requirements:

• Bachelor’s Degree in Marketing, Communications, Public Relations, or related disciplines
• Five-eight years of defense-specific public affairs/relations experience or combined public relations/journalism experience in a defense, automotive, or corporate environment and/or equivalent agency environment
• Must possess and exhibit exemplary writing skills, organizational skills, a solid grasp of brand strategies, and an understanding of marketing tactics
• Must identify experience influencing defense, national security, automotive, technology, and/or government focused contributors in a fast-paced work environment
• Must show experience supporting marketing in a global environment
• Must show experience with maximizing reach through social media platforms
• Must be a team player who is solution oriented, showing results and the ability to execute strategic communications plans
• Must be able to simultaneously manage multiple projects from conception to completion
• Must meet deadlines under pressure in a changing, fast-paced, deadline-oriented environment
• Must possess excellent organizational, prioritization, and time management skills
• Must show a strong work ethic and ability to multi-task with impeccable attention to detail
• Must have experience managing external and internal vendor relationships and working within defined budget parameters, including the negotiating of contracts to achieve budget goals
• This is a remote work position with travel required (:20-30%)
  
  

About GM Defense, LLC.

GM Defense delivers integrated vehicles, power and propulsion, and autonomy and connectivity solutions to global defense, security, and government markets. The exceptional reliability of GM Defense’s technologies results from decades of proven performance and billions of dollars spent in independent research and development by its parent, General Motors, a world leader in global design, engineering, and manufacturing capabilities. For more information, please visit www.gmdefensellc.com.

<... expected base compensation for this role is: $81,000 - $129,400 . Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
  
  

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.