Social Media Manager

Job Title: Social Media Manager Dept: Marketing Reports to: Marketing Manager Job Summary The Social Media Manager is a key player on Blade HQ ' s marketing team

• This person is responsible for implementing content strategy across all social media channels including YouTube, Instagram, Facebook, TikTok, Twitter, Reddit, and other relevant social media platforms. They oversee the creation of engag i ng videos and posts that forge a connection with our community and increase our following. They supervise and ensure the creation of eye-catching photography, engaging captions, and videos with viral potential. This socially minded enthusiast is immersed in meme and pop culture, has a finger on the pulse of current trends both in and out of the knife industry, and is ultimately responsible for generating inbound leads to Blade HQ through our social channels
• Tasks Create and publish relevant content to reach the knife community across all social media channels
• Ensure we are publishing high quality, branded photos and videos that fit established guidelines for social media, email, and website publications
• Monitor comments and engage with followers in a way that is knowledgeable, personable, professional, and in line with Blade HQ's branding and Become a brand advocate and proactively manage Blade HQ's online reputation in social med i a spaces by engaging in dialogues, answering questions, and reaching out organically. Assist in creating social media marketing strategies, supported by testing and metrics
• Monitor best practices for measuring the impact of social media campaigns and translate success into qualitative data
• Assist in managing affiliate/influencer relationships and create partnerships within the knife and adjacent communities. Coordinate with creative team to e x ecute multi-platform digital marketing campaigns
• Skills Expert knowledge and e x perience in social media marketing
• Have in-depth understanding of YouTube, Facebook, lnstagram, Tik-Tok, Twitter, Reddit, etc
• Experience with Sprout, Hootsuite , lconosquare, or similar software
• Solid spelling and No typos
• Microsoft Office : Word and Excel required
• Experience using Google Analytics Knowledge of knives, or ability to acquire it quickly
• Physical Demands Safe handling of knives and other edged cutting tools
• Occasionally lift up to 30 lbs. Sitting for long periods
• Standing for long periods
• Typing, clicking, and looking at computer screens for long Work Environment Standard office This is an on-site No freelance or remote. Occasional travel for outdoor photoshoots and filming. Education and Experience 18 years of age or 4 + years of experience managing commercial social media accounts required. Bachelor's Degree preferred with emphasis in journalism, public relations, communication, or marketing Position Type/Expected Hours of Work Full-time position (40 hrs/week). Must be willing to arrive at work by 9 a.m. Other Duties May include other duties as assigned by About Blade HQ Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community. Our mission is: To Sell Knives in an Epic Fashion
• Blade HQ is an equal opportunity employer All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law. Check us out on Instagram: @bladehq YouTube: Facebook: Blade HQ What makes Blade HQ a great place to work? The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people (with excellent ping pong skills) to join our team and help us to be epic! We offer: Excellent benefits: 100% paid Medical for employees 50% paid Dental and Vision Free Employee life insurance 3 weeks of PTO given up front with 5 weeks of possible PTO Additional PTO for life events Retirement up to 4% match Employee Assistance Program (EAP) Company paid events Regular company paid lunches Free Cereal, Soda, Ice, and Coffee Employee discounts on all products Casual dress code And much MORE! If you think you're a good fit for this job and our team, apply NOW!